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2	2	=== **The Loymax system** is an IT platform for implementing loyalty programs of any complexity ===
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5		-====== **The Loymax system** enables to: ======
	5	+====== **The Loymax system** allows you to: ======
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7	7	* (((
8		-====== create and configure offers: manage rules, determine sales points, terms and conditions ======
	8	+====== create and customize offers: manage rules, determine sales points, terms and conditions ======
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10	10	* (((
11	11	====== form target audiences: motivate passive, retain active and attract new customers ======
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13	13	* (((
14		-====== create and maintain communications channels with customers, form LP customer groups for mailing ======
	14	+====== create and maintain communication channels with customers, form customer groups for distribution ======
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16	16	* (((
17		-====== group and flexibly classify products ======
	17	+====== group and classify products ======
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19	19	* (((
20		-====== use several roles to manage the Loyalty Program with various access rights ======
	20	+====== use several roles to manage a loyalty program with various access rights ======
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23	23	====== to collect, store and process customer data ======