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11	11	1. A complex of marketing activities aimed at stimulating sales to existing customers in the future.
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13	13	|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.CRM.Users.WebHome]]**|(% style="width:1210px" %)A natural person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, MMP User, Personal Account User, Mobile Application User.
14		-|(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]] or [[Chatbot>>doc:Sandbox.Chatbot.Bot_typical_processes.Registration.WebHome]]) or with the help of the [[Call Center>>path:/xwiki/bin/view/Main/Using/Contact_center/Typical_processes/Registration_by_calling/]] Agent.
	14	+|(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]] or [[Chatbot>>doc:Main.Using.Chatbot.Bot_typical_processes.Registration.WebHome]]) or with the help of the [[Call Center>>path:/xwiki/bin/view/Main/Using/Contact_center/Typical_processes/Registration_by_calling/]] Agent.
15	15	|(% style="width:280px" %)**Authorization**|(% style="width:1210px" %)(((
16		-1. Authentication process of the LP Member's data entered by the Member in the authorization form when entering his/her profile in the Loyalty Program in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Authorization.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Authorization.WebHome]] or [[Chatbot>>doc:Sandbox.Chatbot.Bot_typical_processes.Authorization.WebHome]].
	16	+1. Authentication process of the LP Member's data entered by the Member in the authorization form when entering his/her profile in the Loyalty Program in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Authorization.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Authorization.WebHome]] or [[Chatbot>>doc:Main.Using.Chatbot.Bot_typical_processes.Authorization.WebHome]].
17	17	1. Authentication process of the User's data in the MMP entered by him/her in the authorization form when entering his/her profile in the MMP.
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19	19	|(% style="width:280px" %)**[[Account>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)(((
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139	139	|(% style="width:280px" %)**[[External/cash register discount>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Direct_partner_discount.WebHome]]**|(% style="width:1210px" %)A discount on a product/ service provided by LP Partner, regardless of the existing offers in the system. Information about external/cash register discount is transmitted to the system at the cash register.
140	140	|(% style="width:280px" %)**[[Bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points that increase the balance of the bonus account depending on the conditions of current offers and can be used to reduce the price of subsequent purchases.
141	141	|(% style="width:280px" %)**[[External/cash register bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Partner_bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points accrued by the LP Partner to the LP Member when purchasing a product/service, regardless of the current offers in the system. Information about external/cash register bonus points is transmitted to the system at the cash register.
142		-|(% style="width:280px" %)**[[Personal offer>>doc:Main.Using.MMP.Marketing.Offers.Guides.Personal_offers_setting.Guide_of_creating_personal_offers.WebHome]]**|(% style="width:1210px" %)A category of an offer aimed at a specific target audience.
	142	+|(% style="width:280px" %)**[[Personal offer>>doc:Main.Using.MMP.Marketing.Offers.Personal_offers_setting.Guide_of_creating_personal_offers.WebHome]]**|(% style="width:1210px" %)A category of an offer aimed at a specific target audience.
143	143	|(% style="width:280px" %)**[[Coupon>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)A document (on paper or in digital form) containing a unique code that gives the right to receive preferences within the Loyalty Program.
144	144	|(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media.
145	145	|(% style="width:280px" %)**[[Coupons for distribution>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons with unique identifiers. Each coupon is for use by one customer. Typically, such coupons are distributed to customers at the time of purchase through various communication channels.
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191	191	|(% style="width:280px" %)**Mailing provider**|(% style="width:1210px" %)A company that provides sending messages to the LP Members using any communication channel (for example, [[SmsTraffic>>url:https://www.smstraffic.ru/]], [[Devino>>url:https://www.devinotele.com/]], etc.).
192	192	|(% style="width:280px" %)**[[Regular tasks>>doc:Main.Using.MMP.Configurations.Regular_tasks.WebHome]]**|(% style="width:1210px" %)Actions performed by the system at a given frequency. Such actions can be aimed both at interacting with the LP Member to increase their level of loyalty (//[[Birthdays>>doc:Sandbox.Setting_of_regular_tasks_on_birthday.WebHome]]// - periodic congratulations of the LP Members on their birthday), and at automating processes in the system (//Participation in groups in social networks //- periodic checking of the presence of LP Members in LP Partner groups in social networks).
193	193	(% class="active" %)|(% colspan="2" style="text-align:center; width:280px" %)**Advertisement**
194		-|(% style="width:280px" %)**[[Advertisement>>doc:Sandbox.Advertisement.WebHome]]**|(% style="width:1210px" %)(((
	194	+|(% style="width:280px" %)**[[Advertisement>>doc:Main.Using.MMP.Communications.Promotion_materials.Advertisement.WebHome]]**|(% style="width:1210px" %)(((
195	195	Information about offers of the LP Partner configured in the MMP and displayed in the designated places of the Personal Account.
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197	197	|(% style="width:280px" %)**Advertising space**|(% style="width:1210px" %)(((