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Author

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1		-XWiki.aboyakhchyan
	1	+XWiki.alozinskaia

Content

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10	10	1. Customer loyalty program implemented in the Member's retail chains, which is automated using Loymax software.
11	11	1. A complex of marketing activities aimed at stimulating sales to existing customers in the future.
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13		-|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.Admin_panel.MMP_users.WebHome]]**|(% style="width:1210px" %)A natural person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, MMP User, Personal Account User, Mobile Application User.
	13	+|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.CRM.Users.WebHome]]**|(% style="width:1210px" %)A natural person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, MMP User, Personal Account User, Mobile Application User.
14	14	|(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]] or [[Chatbot>>doc:Sandbox.Chatbot.Bot_typical_processes.Registration.WebHome]]) or with the help of the [[Call Center>>path:/xwiki/bin/view/Main/Using/Contact_center/Typical_processes/Registration_by_calling/]] Agent.
15	15	|(% style="width:280px" %)**Authorization**|(% style="width:1210px" %)(((
16	16	1. Authentication process of the LP Member's data entered by the Member in the authorization form when entering his/her profile in the Loyalty Program in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Authorization.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Authorization.WebHome]] or [[Chatbot>>doc:Sandbox.Chatbot.Bot_typical_processes.Authorization.WebHome]].
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175	175	|(% style="width:280px" %)**[[Product attribute>>doc:Main.Integration.ERP_system_integration.Product_catalog_loading_protocol.WebHome]]**|(% style="width:1210px" %)Product characteristic to be downloaded from ERP.
176	176	|(% style="width:280px" %)**Static product attribute**|(% style="width:1210px" %)A non-changing attribute of a product (for example, the "manufacturer" attribute).
177	177	|(% style="width:280px" %)**Dynamic product attributes**|(% style="width:1210px" %)Product attribute that can be changed by the LP Partner (for example, the "promotional" attribute).
178		-|(% style="width:280px" %)**[[Personal (favorite) products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]]**|(% style="width:1210px" %)A special group of products, from which the LP Member can independently form his/her list of favorite products, and then receive special preferences when buying them.
	178	+|(% style="width:280px" %)**[[Personal (favorite) products>>doc:Main.General_information.Loymax_Loyalty.Offers.Favorite_goods_offer.WebHome]]**|(% style="width:1210px" %)A special group of products, from which the LP Member can independently form his/her list of favorite products, and then receive special preferences when buying them.
179	179	|(% style="width:280px" %)**Product barcode**|(% style="width:1210px" %)Product identifier that is uploaded along with its various attributes to the product catalog.
180	180	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Call Center**
181	181	|(% style="width:280px" %)**[[Call Center>>doc:Main.Using.Contact_center.WebHome]]**|(% style="width:1210px" %) The Loymax system module intended for processing customer requests by agents.