Summary

• Page properties (2 modified, 0 added, 0 removed)

Details

Page properties

Author

...	...	@@ -1,1 +1,1 @@
1		-XWiki.ulysenko
	1	+XWiki.akovalenko

Content

...	...	@@ -11,12 +11,16 @@
11	11	1. A complex of marketing activities aimed at stimulating sales to existing customers in the future.
12	12	)))
13	13	|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.CRM.Users.WebHome]]**|(% style="width:1210px" %)A natural person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, MMP User, Personal Account User, Mobile Application User.
14		-|(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]] or [[Chatbot>>doc:Main.Using.Chatbot.Bot_typical_processes.Registration.WebHome]]) or with the help of the Call Center Agent.
	14	+|(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]] or [[Chatbot>>doc:Main.Using.Chatbot.Bot_typical_processes.Registration.WebHome]]) or with the help of the [[Call Center>>path:/xwiki/bin/view/Main/Using/Contact_center/Typical_processes/Registration_by_calling/]] Agent.
15	15	|(% style="width:280px" %)**Authorization**|(% style="width:1210px" %)(((
16	16	1. Authentication process of the LP Member's data entered by the Member in the authorization form when entering his/her profile in the Loyalty Program in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Authorization.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Authorization.WebHome]] or [[Chatbot>>doc:Main.Using.Chatbot.Bot_typical_processes.Authorization.WebHome]].
17		-1. Authentication process of the MMP User data entered by him/her in the authorization form when entering his/her MMP profile.
	17	+1. Authentication process of the User's data in the MMP entered by him/her in the authorization form when entering his/her profile in the MMP.
18	18	)))
19		-|(% style="width:280px" %)**[[Account>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)A virtual bonus account containing an activated (available for payment) and non-activated balance in one or more virtual currencies.
	19	+|(% style="width:280px" %)**[[Account>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)(((
	20	+A virtual bonus account containing an activated (available for payment) and non-activated balance in certain virtual currency.
	21	+
	22	+One card can contain several accounts, and the account can be linked to several cards, including several customers (when merging accounts).
	23	+)))
20	20	|(% style="width:280px" %)**[[Limit>>doc:Main.Using.MMP.Admin_panel.Limits.WebHome]]**|(% style="width:1210px" %)Limitation on the performance of actions in the system, which is configured to ensure information security when interacting with the system and to protect customer data from unauthorized use.
21	21	|(% style="width:280px" %)**Client services**|(% style="width:1210px" %)A set of platforms that allow customers to independently interact with the Loyalty Program. For example, client services include [[Personal Account>>path:/xwiki/bin/view/Main/Using/Personal_account/]], [[Mobile Application>>path:/xwiki/bin/view/Main/Using/Mobile_application/]] and [[Chatbot>>path:/xwiki/bin/view/Main/Using/Chatbot/]].
22	22	|(% style="width:280px" %)**[[Personal Account>>doc:Main.Using.Personal_account.WebHome]]**|(% style="width:1210px" %)(((
...	...	@@ -117,11 +117,11 @@
117	117	Reduction of the number of bonus points on the account of the LP Member as a result of their payment for part of the purchase within a special [[offer>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]] or as a result of [[manual operation of deduction>>doc:Main.Using.MMP.Marketing.Deposit_and_withdrawal.Withdrawal.WebHome]].
118	118	)))
119	119	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Offers**
120		-|(% style="width:280px" %)**[[Offer>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of events and actions that can be limited by time, target audience, location. etc. aimed at the realization of the company's marketing strategies.
	124	+|(% style="width:280px" %)**[[Offer>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of mechanics (events, actions, and filters) aimed at realization of the marketing strategy of companies. Offer may be limited by time period, target audience, location, etc.
121	121	|(% style="width:280px" %)**Chain of actions**|(% style="width:1210px" %)(((
122		-This is an offer rule that ensures that the offer works in accordance with its objectives. An action chain consists of a set of actions and filters * within an active offer event. There can be several chains of actions in an action.
	126	+This is an offer rule that ensures that the offer works in accordance with its objectives. An action chain consists of a set of actions and filters* within an active offer event. There can be several chains of actions in an action.
123	123
124		-The chain of actions must contain one or more actions, the presence of filters in the chain is optional.
	128	+*The chain of actions must contain one or more actions, the presence of filters in the chain is optional.
125	125	)))
126	126	|(% style="width:280px" %)**[[Offer import>>doc:Main.Integration.Importing_offers_API.Offer_Import_Protocol.WebHome]]**|(% style="width:1210px" %)Uploading information on the offer into the system, presented in a file in **.json **format.
127	127	|(% style="width:280px" %)**[[Offer category>>doc:Main.Using.MMP.Marketing.Offers.General_information.Offers_categories.WebHome]]**|(% style="width:1210px" %)The characteristics of the offer created in a special section of the MMP and indicated when creating an offer. Offer categories enable to distribute them according to specific criteria for easy search and customization. Examples of offers: Personal offers, Red price tag, Discounts on products of our own production.
...	...	@@ -193,7 +193,8 @@
193	193	|(% style="width:280px" %)**Advertising space**|(% style="width:1210px" %)(((
194	194	An attribute configured in the MMP and indicating the place in the Personal Account interface where the advertisement will be displayed.
195	195	)))
196		-|(% style="width:280px" %)**[[Promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]]**|(% style="width:1210px" %)Display of information about offers, which can be customized using the MMP, depending on their types.
	200	+|(% style="width:280px" %)**[[Promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]]
	201	+(Promotional banner)**|(% style="width:1210px" %)Display of information about offers, which can be customized using the MMP, depending on their types.
197	197	|(% style="width:280px" %)**[[Category of promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.Categories_of_promotional_materials.WebHome]]**|(% style="width:1210px" %)Description of the promotional content, created in a special section of the MMP. The category of the promotional content must be specified when creating promotional content. Categories of promotional content enable to distribute them according to certain criteria for easy search and customization.
198	198	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Marketing**
199	199	|(% style="width:280px" %)**[[Marketing campaign>>doc:Main.Using.MMP.Marketing.Marketing_campaigns.WebHome]]**|(% style="width:1210px" %)A complex of offers, united by one campaign for easy management and following to specific goals within this campaign.