| ... |
... |
@@ -121,7 +121,7 @@ |
| 121 |
121 |
Reduction of the number of bonus points on the account of the LP Member as a result of their payment for part of the purchase within a special [[offer>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]] or as a result of [[manual operation of deduction>>doc:Main.Using.MMP.Marketing.Deposit_and_withdrawal.Withdrawal.WebHome]]. |
| 122 |
122 |
))) |
| 123 |
123 |
(% class="active" %)|(% colspan="2" style="text-align:center" %)**Offers** |
| 124 |
|
-|(% style="width:280px" %)**[[Offer>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of events and actions that can be limited by time, target audience, location. etc. aimed at the realization of the company's marketing strategies. |
|
124 |
+|(% style="width:280px" %)**[[Offer>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of mechanics (events, actions, and filters) aimed at realization of the marketing strategy of companies. Offer may be limited by time period, target audience, location, etc. |
| 125 |
125 |
|(% style="width:280px" %)**Chain of actions**|(% style="width:1210px" %)((( |
| 126 |
126 |
This is an offer rule that ensures that the offer works in accordance with its objectives. An action chain consists of a set of actions and filters * within an active offer event. There can be several chains of actions in an action. |
| 127 |
127 |
|