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Author

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1		-XWiki.ulysenko
	1	+XWiki.akovalenko

Content

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11	11	1. A complex of marketing activities aimed at stimulating sales to existing customers in the future.
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13	13	|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.CRM.Users.WebHome]]**|(% style="width:1210px" %)A natural person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, MMP User, Personal Account User, Mobile Application User.
14		-|(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]] or [[Chatbot>>doc:Main.Using.Chatbot.Bot_typical_processes.Registration.WebHome]]) or with the help of the Call Center Agent.
	14	+|(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]] or [[Chatbot>>doc:Main.Using.Chatbot.Bot_typical_processes.Registration.WebHome]]) or with the help of the [[Call Center>>path:/xwiki/bin/view/Main/Using/Contact_center/Typical_processes/Registration_by_calling/]] Agent.
15	15	|(% style="width:280px" %)**Authorization**|(% style="width:1210px" %)(((
16	16	1. Authentication process of the LP Member's data entered by the Member in the authorization form when entering his/her profile in the Loyalty Program in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Authorization.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Authorization.WebHome]] or [[Chatbot>>doc:Main.Using.Chatbot.Bot_typical_processes.Authorization.WebHome]].
17		-1. Authentication process of the MMP User data entered by him/her in the authorization form when entering his/her MMP profile.
	17	+1. Authentication process of the User's data in the MMP entered by him/her in the authorization form when entering his/her profile in the MMP.
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19	19	|(% style="width:280px" %)**[[Account>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)(((
20	20	A virtual bonus account containing an activated (available for payment) and non-activated balance in certain virtual currency.
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121	121	Reduction of the number of bonus points on the account of the LP Member as a result of their payment for part of the purchase within a special [[offer>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]] or as a result of [[manual operation of deduction>>doc:Main.Using.MMP.Marketing.Deposit_and_withdrawal.Withdrawal.WebHome]].
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123	123	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Offers**
124		-|(% style="width:280px" %)**[[Offer>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of events and actions that can be limited by time, target audience, location. etc. aimed at the realization of the company's marketing strategies.
	124	+|(% style="width:280px" %)**[[Offer>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of mechanics (events, actions, and filters) aimed at realization of the marketing strategy of companies. Offer may be limited by time period, target audience, location, etc.
125	125	|(% style="width:280px" %)**Chain of actions**|(% style="width:1210px" %)(((
126		-This is an offer rule that ensures that the offer works in accordance with its objectives. An action chain consists of a set of actions and filters * within an active offer event. There can be several chains of actions in an action.
	126	+This is an offer rule that ensures that the offer works in accordance with its objectives. An action chain consists of a set of actions and filters* within an active offer event. There can be several chains of actions in an action.
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128		-The chain of actions must contain one or more actions, the presence of filters in the chain is optional.
	128	+*The chain of actions must contain one or more actions, the presence of filters in the chain is optional.
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130	130	|(% style="width:280px" %)**[[Offer import>>doc:Main.Integration.Importing_offers_API.Offer_Import_Protocol.WebHome]]**|(% style="width:1210px" %)Uploading information on the offer into the system, presented in a file in **.json **format.
131	131	|(% style="width:280px" %)**[[Offer category>>doc:Main.Using.MMP.Marketing.Offers.General_information.Offers_categories.WebHome]]**|(% style="width:1210px" %)The characteristics of the offer created in a special section of the MMP and indicated when creating an offer. Offer categories enable to distribute them according to specific criteria for easy search and customization. Examples of offers: Personal offers, Red price tag, Discounts on products of our own production.
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139	139	|(% style="width:280px" %)**[[External/cash register discount>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Direct_partner_discount.WebHome]]**|(% style="width:1210px" %)A discount on a product/ service provided by LP Partner, regardless of the existing offers in the system. Information about external/cash register discount is transmitted to the system at the cash register.
140	140	|(% style="width:280px" %)**[[Bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points that increase the balance of the bonus account depending on the conditions of current offers and can be used to reduce the price of subsequent purchases.
141	141	|(% style="width:280px" %)**[[External/cash register bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Partner_bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points accrued by the LP Partner to the LP Member when purchasing a product/service, regardless of the current offers in the system. Information about external/cash register bonus points is transmitted to the system at the cash register.
142		-|(% style="width:280px" %)**[[Personal offer>>doc:Main.Using.MMP.Marketing.Offers.Guide_of_creating_personal_offers.WebHome]]**|(% style="width:1210px" %)A category of an offer aimed at a specific target audience.
	142	+|(% style="width:280px" %)**[[Personal offer>>doc:Main.Using.MMP.Marketing.Offers.Personal_offers_setting.Guide_of_creating_personal_offers.WebHome]]**|(% style="width:1210px" %)A category of an offer aimed at a specific target audience.
143	143	|(% style="width:280px" %)**[[Coupon>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)A document (on paper or in digital form) containing a unique code that gives the right to receive preferences within the Loyalty Program.
144	144	|(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media.
145	145	|(% style="width:280px" %)**[[Coupons for distribution>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons with unique identifiers. Each coupon is for use by one customer. Typically, such coupons are distributed to customers at the time of purchase through various communication channels.
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197	197	|(% style="width:280px" %)**Advertising space**|(% style="width:1210px" %)(((
198	198	An attribute configured in the MMP and indicating the place in the Personal Account interface where the advertisement will be displayed.
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200		-|(% style="width:280px" %)**[[Promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]]**|(% style="width:1210px" %)Display of information about offers, which can be customized using the MMP, depending on their types.
	200	+|(% style="width:280px" %)**[[Promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]]
	201	+(Promotional banner)**|(% style="width:1210px" %)Display of information about offers, which can be customized using the MMP, depending on their types.
201	201	|(% style="width:280px" %)**[[Category of promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.Categories_of_promotional_materials.WebHome]]**|(% style="width:1210px" %)Description of the promotional content, created in a special section of the MMP. The category of the promotional content must be specified when creating promotional content. Categories of promotional content enable to distribute them according to certain criteria for easy search and customization.
202	202	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Marketing**
203	203	|(% style="width:280px" %)**[[Marketing campaign>>doc:Main.Using.MMP.Marketing.Marketing_campaigns.WebHome]]**|(% style="width:1210px" %)A complex of offers, united by one campaign for easy management and following to specific goals within this campaign.