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Author

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1		-XWiki.ulysenko
	1	+XWiki.akovalenko

Content

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123	123	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Offers**
124	124	|(% style="width:280px" %)**[[Offer>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of mechanics (events, actions, and filters) aimed at realization of the marketing strategy of companies. Offer may be limited by time period, target audience, location, etc.
125	125	|(% style="width:280px" %)**Chain of actions**|(% style="width:1210px" %)(((
126		-This is an offer rule that ensures that the offer works in accordance with its objectives. An action chain consists of a set of actions and filters * within an active offer event. There can be several chains of actions in an action.
	126	+This is an offer rule that ensures that the offer works in accordance with its objectives. An action chain consists of a set of actions and filters* within an active offer event. There can be several chains of actions in an action.
127	127
128		-The chain of actions must contain one or more actions, the presence of filters in the chain is optional.
	128	+*The chain of actions must contain one or more actions, the presence of filters in the chain is optional.
129	129	)))
130	130	|(% style="width:280px" %)**[[Offer import>>doc:Main.Integration.Importing_offers_API.Offer_Import_Protocol.WebHome]]**|(% style="width:1210px" %)Uploading information on the offer into the system, presented in a file in **.json **format.
131	131	|(% style="width:280px" %)**[[Offer category>>doc:Main.Using.MMP.Marketing.Offers.General_information.Offers_categories.WebHome]]**|(% style="width:1210px" %)The characteristics of the offer created in a special section of the MMP and indicated when creating an offer. Offer categories enable to distribute them according to specific criteria for easy search and customization. Examples of offers: Personal offers, Red price tag, Discounts on products of our own production.
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197	197	|(% style="width:280px" %)**Advertising space**|(% style="width:1210px" %)(((
198	198	An attribute configured in the MMP and indicating the place in the Personal Account interface where the advertisement will be displayed.
199	199	)))
200		-|(% style="width:280px" %)**[[Promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]]**|(% style="width:1210px" %)Display of information about offers, which can be customized using the MMP, depending on their types.
	200	+|(% style="width:280px" %)**[[Promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]]
	201	+(Promotional banner)**|(% style="width:1210px" %)Display of information about offers, which can be customized using the MMP, depending on their types.
201	201	|(% style="width:280px" %)**[[Category of promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.Categories_of_promotional_materials.WebHome]]**|(% style="width:1210px" %)Description of the promotional content, created in a special section of the MMP. The category of the promotional content must be specified when creating promotional content. Categories of promotional content enable to distribute them according to certain criteria for easy search and customization.
202	202	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Marketing**
203	203	|(% style="width:280px" %)**[[Marketing campaign>>doc:Main.Using.MMP.Marketing.Marketing_campaigns.WebHome]]**|(% style="width:1210px" %)A complex of offers, united by one campaign for easy management and following to specific goals within this campaign.