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Author

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1		-XWiki.alozinskaia
	1	+XWiki.azanina

Content

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6	6	(% class="table-bordered" %)
7	7	(% class="info" %)|=(% style="width: 280px;" %)Concept|=(% style="width: 1210px;" %)Definition
8	8	(% class="active" %)|(% colspan="2" style="text-align:center" %)**General concepts**
9		-|(% style="width:280px" %)**[[Loyalty Program (LP)>>doc:Main.Using.MMP.Admin_panel.Loyalty__programs.WebHome]]**|(% style="width:1210px" %)(((
	9	+|(% style="width:280px" %)**[[Loyalty program (LP)>>doc:Main.Using.MMP.Admin_panel.Loyalty__programs.WebHome]]**|(% style="width:1210px" %)(((
10	10	1. Customer loyalty program implemented in the Member's retail chains, which is automated using Loymax software.
11	11	1. A complex of marketing activities aimed at stimulating sales to existing customers in the future.
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24	24	|(% style="width:280px" %)**Receipt**|(% style="width:1210px" %)A paper document of a set form, which is usually automatically printed by a cash register. The reciept is a document confirming the fact that a client purchased products/services from the Partner.
25	25	|(% style="width:280px" %)**[[Limit>>doc:Main.Using.MMP.Admin_panel.Limits.WebHome]]**|(% style="width:1210px" %)Limitation on the performance of actions in the system, which is configured to ensure information security when interacting with the system and to protect customer data from unauthorized use.
26	26	|(% style="width:280px" %)**Client services**|(% style="width:1210px" %)A set of platforms that allow customers to independently interact with the Loyalty Program. For example, client services include [[Personal Account>>path:/xwiki/bin/view/Main/Using/Personal_account/]], [[Mobile Application>>path:/xwiki/bin/view/Main/Using/Mobile_application/]] and [[Chatbot>>path:/xwiki/bin/view/Main/Using/Chatbot/]].
27		-|(% style="width:280px" %)**[[Personal Account>>doc:Main.Using.Personal_account.WebHome]]**|(% style="width:1210px" %)(((
28		-1. An electronic customer portal allowing them to interact with the Loyalty Program. The Personal Account is located on a separate second-third level domain, which is registered by the Client.
	27	+|(% style="width:280px" %)**[[Personal account>>doc:Main.Using.Personal_account.WebHome]]**|(% style="width:1210px" %)(((
	28	+1. An electronic customer portal allowing them to interact with the Loyalty Program. The Personal account is located on a separate second-third level domain, which is registered by the Client.
29	29	1. The section of the [[Mobile Application>>doc:Main.Using.Mobile_application.WebHome]] of the Loyalty Program, in which the Member of the LP can manage the data of his/her account in the Loyalty Program.
30	30	1. The functionality of the [[Chatbot>>doc:Sandbox.Chatbot.WebHome]], which allows customers to use it to manage their account data in the Loyalty Program.
31	31	)))
32		-|(% style="width:280px" %)**[[Mobile Application>>doc:Main.Using.Mobile_application.WebHome]]**|(% style="width:1210px" %)Software that allows customers to work with sections of the Personal Account of the Loyalty Program using mobile devices.
33		-|(% style="width:280px" %)**[[Chatbot>>doc:Sandbox.Chatbot.WebHome]]**|(% style="width:1210px" %)(((
34		-An account in messengers, a conversational partner that imitates communication using text and thus allows customers to interact with the sections of the Personal Account of the Loyalty Program.
35		-)))
	32	+|(% style="width:280px" %)**[[Mobile application>>doc:Main.Using.Mobile_application.WebHome]]**|(% style="width:1210px" %)Software that allows customers to work with sections of the Personal Account of the Loyalty Program using mobile devices.
36	36	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Partners**
37	37	|(% style="width:280px" %)**Client**|(% style="width:1210px" %)Potential partner; a legal entity or natural person providing products, services, wishing to implement the Loymax system, but has not yet signed an implementation agreement.
38	38	|(% style="width:280px" %)**[[Partner>>doc:Main.Using.MMP.Admin_panel.Partners.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products, services, who has the ability to accept Loymax cards when calculating and provide preferences for the purchase of products or services.
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60	60
61	61	*The list of required steps to complete registration can be configured individually for each Loyalty Program.
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63		-|(% style="width:280px" %)**Customers**|(% style="width:1210px" %)The general concept that unites Customers and LP Members.
	60	+|(% style="width:280px" %)**Customers**|(% style="width:1210px" %)The general concept that unites clients and LP Members.
64	64	|(% style="width:280px" %)**[[Customer attribute>>doc:Main.Using.MMP.Admin_panel.Client_attributes.WebHome]]**|(% style="width:1210px" %)(((
65	65	Characteristics of the LP Member, allowing on the basis of it to interact with him/her through the Loyalty Program.
66	66
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112	112	|(% style="width:280px" %)**[[Bonus points expiration date>>doc:Main.Using.MMP.Marketing.Bonuses_life_time.WebHome]]**|(% style="width:1210px" %)(((
113	113	The period after which the virtual currency unused within the specified period cannot be used for deduction.
114	114	)))
115		-|(% style="width:280px" %)**[[Rate of bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]]**|(% style="width:1210px" %)The ratio of the virtual currency value to the cash register currency.
	112	+|(% style="width:280px" %)**[[Bonus rate>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]]**|(% style="width:1210px" %)The ratio of the virtual currency value to the cash register currency.
116	116	|(% style="width:280px" %)**[[Multiple accounts>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)1. The ability to maintain customer bonus accounts using several virtual currencies created in the MMP.
117	117	2. The ability to create several virtual currencies in the MMP within one LP Partner.
118	118	|(% style="width:280px" %)**Bonus points accrual**|(% style="width:1210px" %)(((
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123	123	)))
124	124	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Offers**
125	125	|(% style="width:280px" %)**[[Offer>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of mechanics (events, actions, and filters) aimed at realization of the marketing strategy of companies. Offer may be limited by time period, target audience, location, etc.
126		-|(% style="width:280px" %)**Chain of actions**|(% style="width:1210px" %)(((
127		-This is an offer rule that ensures that the offer works in accordance with its objectives. An action chain consists of a set of actions and filters* within an active offer event. There can be several chains of actions in an action.
	123	+|(% style="width:280px" %)**Rule**|(% style="width:1210px" %)(((
	124	+This is a chain of actions in an offer that ensures that the offer works in accordance with its objectives. A rule consists of a set of actions and filters* within an active offer event. There can be several rules in an event.
128	128
129	129	*The chain of actions must contain one or more actions, the presence of filters in the chain is optional.
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168	168	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Products**
169	169	|(% style="width:280px" %)**[[Product catalog>>doc:Main.Using.MMP.Admin_panel.Partners.Setup_of_loading_the_goods_catalog.WebHome]]**|(% style="width:1210px" %)The catalog of products and services provided by the LP Partner uploaded to the Loymax system.
170	170	|(% style="width:280px" %)**[[Product group>>doc:Main.Using.MMP.Marketing.Goods_groups.WebHome]]**|(% style="width:1210px" %)A group of products, grouped according to some attribute, or for any purpose.
171		-|(% style="width:280px" %)**[[Importing a product group>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Goods_group_import_protocol.WebHome]]**|(% style="width:1210px" %)Uploading information about groups of products into the system, presented in a file in** .json** format.
	168	+|(% style="width:280px" %)**[[Product group import>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Goods_group_import_protocol.WebHome]]**|(% style="width:1210px" %)Uploading information about groups of products into the system, presented in a file in** .json** format.
172	172	|(% style="width:280px" %)**[[Including set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are part of a product group.
173	173	|(% style="width:280px" %)**[[Excluding set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are excluded from the product group.
174	174	|(% style="width:280px" %)**[[Fixed product group>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A group of products, the composition of which does not change when the product catalog is updated.
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182	182	|(% style="width:280px" %)**[[Call Center>>doc:Main.Using.Contact_center.WebHome]]**|(% style="width:1210px" %) The Loymax system module intended for processing customer requests by agents.
183	183	|(% style="width:280px" %)**[[Registration by call>>doc:Main.Using.Contact_center.Typical_processes.Registration_by_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Loymax system in case of contacting the Call Center by phone. In this case, filling in the data about the new LP Member is carried out according to his/her words by the Call Center Agent.
184	184	|(% style="width:280px" %)**[[Registration without call>>doc:Main.Using.Contact_center.Typical_processes.Registration_without_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Loymax system on the basis of his/her data transferred by the Member for processing (for example, based on the data of the application form completed at the point of sale).
185		-|(% style="width:280px" %)**[[User history>>doc:Main.Using.Contact_center.Typical_processes.Customer_history.WebHome]]**|(% style="width:1210px" %)The section containing information about confirmed operations using cards of LP Members.
	182	+|(% style="width:280px" %)**[[Customer history>>doc:Main.Using.Contact_center.Typical_processes.Customer_history.WebHome]]**|(% style="width:1210px" %)The section containing information about confirmed operations using cards of LP Members.
186	186	|(% style="width:280px" %)**[[Purchase history>>doc:Main.Using.Contact_center.Typical_processes.Purchase_history.WebHome]]**|(% style="width:1210px" %)The section containing information about purchases (including unfinished and canceled) using the cards of the LP Members.
187	187	|(% style="width:280px" %)**[[Subscriptions>>doc:Main.Using.Contact_center.Typical_processes.Subscription_management.WebHome]]**|(% style="width:1210px" %)Mailing methods that are used to send information of a different nature to a specific LP Member. By default, subscriptions to all types of mailings are enabled for the LP Member. If necessary, the LP Member independently (for example, in the Personal Account) or with the help of the CC Agent can disable specific types of subscriptions.
188	188	|(% style="width:280px" %)[[**OTRS**>>doc:Main.Using.Feedback.WebHome]]|(% style="width:1210px" %)Open system for processing applications. A software product for handling customer requests.
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195	195	|(% style="width:280px" %)**[[Advertisement>>doc:Sandbox.Advertisement.WebHome]]**|(% style="width:1210px" %)(((
196	196	Information about offers of the LP Partner configured in the MMP and displayed in the designated places of the Personal Account.
197	197	)))
198		-|(% style="width:280px" %)**Advertising space**|(% style="width:1210px" %)(((
	195	+|(% style="width:280px" %)**Ad space**|(% style="width:1210px" %)(((
199	199	An attribute configured in the MMP and indicating the place in the Personal Account interface where the advertisement will be displayed.
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201	201	|(% style="width:280px" %)**[[Promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]]