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Title

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1		-Loymax dictionary
	1	+Loymax glossary

Author

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1		-XWiki.azanina
	1	+XWiki.azalogov

Content

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6	6	(% class="table-bordered" %)
7	7	(% class="info" %)|=(% style="width: 280px;" %)Concept|=(% style="width: 1210px;" %)Definition
8	8	(% class="active" %)|(% colspan="2" style="text-align:center" %)**General concepts**
9		-|(% style="width:280px" %)**[[Loyalty program (LP)>>doc:Main.Using.MMP.Admin_panel.Loyalty__programs.WebHome]]**|(% style="width:1210px" %)(((
	9	+|(% style="width:280px" %)**[[Loyalty program (LP)>>doc:Sandbox.Deleted_pages.Old_loyalty_program.WebHome]]**|(% style="width:1210px" %)(((
10	10	1. Customer loyalty program implemented in the Member's retail chains, which is automated using Loymax software.
11	11	1. A complex of marketing activities aimed at stimulating sales to existing customers in the future.
12	12	)))
13	13	|(% style="width:280px" %)**[[User>>doc:Main.Using.MMP.Admin_panel.MMP_users.WebHome]]**|(% style="width:1210px" %)A natural person using any system, any software product, application. When using this term, as a rule, its clarification is given, for example, MMP User, Personal Account User, Mobile Application User.
14		-|(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]] or [[Chatbot>>doc:Sandbox.Chatbot.Bot_typical_processes.Registration.WebHome]]) or with the help of the [[Call Center>>path:/xwiki/bin/view/Main/Using/Contact_center/Typical_processes/Registration_by_calling/]] Agent.
	14	+|(% style="width:280px" %)**Registration**|(% style="width:1210px" %)The process when the Customer transfers his/her data necessary to create a Member's profile in the Loyalty Program and activate a bonus card. Registration can be carried out by the LP Member independently (in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Registration.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Registration.WebHome]] or [[Chatbot>>doc:Sandbox.Deleted_pages.Chatbot.Bot_typical_processes.Registration.WebHome]]) or with the help of the [[Call Center>>path:/xwiki/bin/view/Main/Using/Contact_center/Typical_processes/Registration_by_calling/]] Agent.
15	15	|(% style="width:280px" %)**Authorization**|(% style="width:1210px" %)(((
16		-1. Authentication process of the LP Member's data entered by the Member in the authorization form when entering his/her profile in the Loyalty Program in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Authorization.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Authorization.WebHome]] or [[Chatbot>>doc:Sandbox.Chatbot.Bot_typical_processes.Authorization.WebHome]].
	16	+1. Authentication process of the LP Member's data entered by the Member in the authorization form when entering his/her profile in the Loyalty Program in the [[Personal Account>>doc:Main.Using.Personal_account.Typical_processes.Authorization.WebHome]], [[Mobile Application>>doc:Main.Using.Mobile_application.Typical_processes.Authorization.WebHome]] or [[Chatbot>>doc:Sandbox.Deleted_pages.Chatbot.Bot_typical_processes.Authorization.WebHome]].
17	17	1. Authentication process of the User's data in the MMP entered by him/her in the authorization form when entering his/her profile in the MMP.
18	18	)))
19	19	|(% style="width:280px" %)**[[Account>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)(((
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27	27	|(% style="width:280px" %)**[[Personal account>>doc:Main.Using.Personal_account.WebHome]]**|(% style="width:1210px" %)(((
28	28	1. An electronic customer portal allowing them to interact with the Loyalty Program. The Personal account is located on a separate second-third level domain, which is registered by the Client.
29	29	1. The section of the [[Mobile Application>>doc:Main.Using.Mobile_application.WebHome]] of the Loyalty Program, in which the Member of the LP can manage the data of his/her account in the Loyalty Program.
30		-1. The functionality of the [[Chatbot>>doc:Sandbox.Chatbot.WebHome]], which allows customers to use it to manage their account data in the Loyalty Program.
	30	+1. The functionality of the [[Chatbot>>doc:Sandbox.Deleted_pages.Chatbot.WebHome]], which allows customers to use it to manage their account data in the Loyalty Program.
31	31	)))
32	32	|(% style="width:280px" %)**[[Mobile application>>doc:Main.Using.Mobile_application.WebHome]]**|(% style="width:1210px" %)Software that allows customers to work with sections of the Personal Account of the Loyalty Program using mobile devices.
33	33	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Partners**
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35	35	|(% style="width:280px" %)**[[Partner>>doc:Main.Using.MMP.Admin_panel.Partners.WebHome]]**|(% style="width:1210px" %)A legal entity or individual that provides products, services, who has the ability to accept Loymax cards when calculating and provide preferences for the purchase of products or services.
36	36	|(% style="width:280px" %)**Partner in the implementation process**|(% style="width:1210px" %)A legal entity or natural person that has signed an agreement with Loymax about the implementation of the Loymax system and is at the stage of the pilot launch and use of the system.
37	37	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Customers**
38		-|(% style="width:280px" %)__//**Customer -> **//__**Client**|(% style="width:1210px" %)(((
	38	+|(% style="width:280px" %)**Customer**|(% style="width:1210px" %)(((
39	39	A natural person who is a consumer or a potential consumer of products and services of a Loyalty Program Partner, but has not completed the registration process in the Loyalty Program and does not receive preferences in full.
40	40
41	41	The Customer can become an LP Member if he/she performs the mandatory actions* to complete registration in the Loyalty Program:
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46	46
47	47	*The list of required steps to complete registration can be configured individually for each Loyalty Program.
48	48	)))
49		-|(% style="width:280px" %)__//**Member (LP Member)-> Customer**//__|(% style="width:1210px" %)(((
	49	+|(% style="width:280px" %)**Member (LP Member)**|(% style="width:1210px" %)(((
50	50	A natural person who has registered in the Loyalty Program and has the opportunity to receive preferences in full.
51	51
52	52	To become an LP Member, as a rule*, the following is to be required:
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57	57
58	58	*The list of required steps to complete registration can be configured individually for each Loyalty Program.
59	59	)))
60		-|(% style="width:280px" %)**Customers-> Clients**|(% style="width:1210px" %)The general concept that unites Customers and LP Members.
	60	+|(% style="width:280px" %)**Customers**|(% style="width:1210px" %)The general concept that unites clients and LP Members.
61	61	|(% style="width:280px" %)**[[Customer attribute>>doc:Main.Using.MMP.Admin_panel.Client_attributes.WebHome]]**|(% style="width:1210px" %)(((
62	62	Characteristics of the LP Member, allowing on the basis of it to interact with him/her through the Loyalty Program.
63	63
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84	84	)))
85	85	|(% style="width:280px" %)**[[Additional card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome||anchor="anchor2"]]**|(% style="width:1210px" %)A physical card that has a parent and inherits its state. An additional card has the same owner as the parent card, but it is impossible to deduct from such a card.
86	86	|(% style="width:280px" %)**[[Virtual card>>doc:Main.Using.MMP.Admin_panel.Cards_issue.WebHome||anchor="anchor2"]]**|(% style="width:1210px" %)A card available only in the Mobile Application, in the Personal Account, or in the Chatbot. It can be used as an identifier of the Customer/LP Member when making purchases.
87		-|(% style="width:280px" %)**[[Gift card>>doc:Sandbox.Gift_card.Gift_cards1.WebHome]]**|(% style="width:1210px" %)A payment instrument in the Loymax system with bonus points on the account, with which the gift card holder can pay in full or in part for the purchase at the LP Partner's points of sale.
	87	+|(% style="width:280px" %)**[[Gift card>>doc:Sandbox.Deleted_pages.Gift_card.Gift_cards1.WebHome]]**|(% style="width:1210px" %)A payment instrument in the Loymax system with bonus points on the account, with which the gift card holder can pay in full or in part for the purchase at the LP Partner's points of sale.
88	88	|(% style="width:280px" %)**[[Card category>>doc:Main.Using.MMP.Admin_panel.Cards_categories.WebHome]]**|(% style="width:1210px" %)Characteristics of the card, created in a special section of the MMP and indicated when creating a card issue. Categories of cards enable to distribute them according to certain criteria and are used as a filter in offers.
89	89	|(% style="width:280px" %)**[[Card aggregator>>doc:Main.Using.Electronic_cards.WebHome]]**|(% style="width:1210px" %)An external, third-party mobile application that allows using a smartphone to store and use physical loyalty program cards.
90	90	|(% style="width:280px" %)**Electronic card**|(% style="width:1210px" %)(((
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109	109	|(% style="width:280px" %)**[[Bonus points expiration date>>doc:Main.Using.MMP.Marketing.Bonuses_life_time.WebHome]]**|(% style="width:1210px" %)(((
110	110	The period after which the virtual currency unused within the specified period cannot be used for deduction.
111	111	)))
112		-|(% style="width:280px" %)**[[Rate of bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]]**|(% style="width:1210px" %)The ratio of the virtual currency value to the cash register currency.
	112	+|(% style="width:280px" %)**[[Bonus rate>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Payment.WebHome]]**|(% style="width:1210px" %)The ratio of the virtual currency value to the cash register currency.
113	113	|(% style="width:280px" %)**[[Multiple accounts>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]]**|(% style="width:1210px" %)1. The ability to maintain customer bonus accounts using several virtual currencies created in the MMP.
114	114	2. The ability to create several virtual currencies in the MMP within one LP Partner.
115	115	|(% style="width:280px" %)**Bonus points accrual**|(% style="width:1210px" %)(((
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120	120	)))
121	121	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Offers**
122	122	|(% style="width:280px" %)**[[Offer>>doc:Main.Using.MMP.Marketing.Offers.WebHome]]**|(% style="width:1210px" %)It is a complex of mechanics (events, actions, and filters) aimed at realization of the marketing strategy of companies. Offer may be limited by time period, target audience, location, etc.
123		-|(% style="width:280px" %)**Chain of actions**|(% style="width:1210px" %)(((
124		-This is an offer rule that ensures that the offer works in accordance with its objectives. An action chain consists of a set of actions and filters* within an active offer event. There can be several chains of actions in an action.
	123	+|(% style="width:280px" %)**Rule**|(% style="width:1210px" %)(((
	124	+This is a chain of actions in an offer that ensures that the offer works in accordance with its objectives. A rule consists of a set of actions and filters* within an active offer event. There can be several rules in an event.
125	125
126	126	*The chain of actions must contain one or more actions, the presence of filters in the chain is optional.
127	127	)))
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137	137	|(% style="width:280px" %)**[[External/cash register discount>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Direct_partner_discount.WebHome]]**|(% style="width:1210px" %)A discount on a product/ service provided by LP Partner, regardless of the existing offers in the system. Information about external/cash register discount is transmitted to the system at the cash register.
138	138	|(% style="width:280px" %)**[[Bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points that increase the balance of the bonus account depending on the conditions of current offers and can be used to reduce the price of subsequent purchases.
139	139	|(% style="width:280px" %)**[[External/cash register bonus points>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Partner_bonuses.WebHome]]**|(% style="width:1210px" %)Bonus points accrued by the LP Partner to the LP Member when purchasing a product/service, regardless of the current offers in the system. Information about external/cash register bonus points is transmitted to the system at the cash register.
140		-|(% style="width:280px" %)**[[Personal offer>>doc:Main.Using.MMP.Marketing.Offers.Guides.Personal_offers_setting.Guide_of_creating_personal_offers.WebHome]]**|(% style="width:1210px" %)A category of an offer aimed at a specific target audience.
	140	+|(% style="width:280px" %)**[[Personal offer>>doc:Sandbox.Guide_of_creating_personal_offers.WebHome]]**|(% style="width:1210px" %)A category of an offer aimed at a specific target audience.
141	141	|(% style="width:280px" %)**[[Coupon>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)A document (on paper or in digital form) containing a unique code that gives the right to receive preferences within the Loyalty Program.
142	142	|(% style="width:280px" %)**[[Public coupons (promo codes)>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons that do not have unique identifiers, intended for use by multiple customers. As a rule, public coupons are published in publicly available sources of information, for example, the Internet and the mass media.
143	143	|(% style="width:280px" %)**[[Coupons for distribution>>doc:Main.Using.MMP.Marketing.Coupons.WebHome]]**|(% style="width:1210px" %)Coupons with unique identifiers. Each coupon is for use by one customer. Typically, such coupons are distributed to customers at the time of purchase through various communication channels.
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151	151	|(% style="width:280px" %)**[[Numbers of templates>>doc:Main.Using.MMP.Admin_panel.Number_patterns.WebHome]]**|(% style="width:1210px" %)The MMP section, in which templates of card numbers, booklets, coupons are prescribed.
152	152	|(% style="width:280px" %)**[[Notification templates>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.WebHome]]**|(% style="width:1210px" %)The MMP section, in which templates of notifications sent by the system to customers via various communication channels are registered.
153	153	|(% style="width:280px" %)**[[Brand>>doc:Main.Using.MMP.Admin_panel.Brands.WebHome]]**|(% style="width:1210px" %)Trade network within the Partner LP.
154		-|(% style="width:280px" %)**[[Booklet>>doc:Main.Using.MMP.Admin_panel.Booklet_issue.WebHome]]**|(% style="width:1210px" %)A document issued to the Customer along with the subscriber card, containing a password and instructions for activating the card and other information.
	154	+|(% style="width:280px" %)**[[Booklet>>doc:Sandbox.Deleted_pages.Booklet_issue.WebHome]]**|(% style="width:1210px" %)A document issued to the Customer along with the subscriber card, containing a password and instructions for activating the card and other information.
155	155	|(% style="width:280px" %)**[[Cashier register identifier>>doc:Main.Using.MMP.Configurations.Cash_identifiers.WebHome]]**|(% style="width:1210px" %)The value used to identify the Customer at the cash register
156	156	|(% style="width:280px" %)**Verification code**|(% style="width:1210px" %)(((
157	157	A sequence of characters that the MMP User or the LP Member enters to confirm any of his actions in the system. The verification code is sent via one of the communication channels and is displayed in the communication history in the MMP for Users who have the right to view the confirmation codes.
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165	165	(% class="active" %)|(% colspan="2" style="text-align:center" %)**Products**
166	166	|(% style="width:280px" %)**[[Product catalog>>doc:Main.Using.MMP.Admin_panel.Partners.Setup_of_loading_the_goods_catalog.WebHome]]**|(% style="width:1210px" %)The catalog of products and services provided by the LP Partner uploaded to the Loymax system.
167	167	|(% style="width:280px" %)**[[Product group>>doc:Main.Using.MMP.Marketing.Goods_groups.WebHome]]**|(% style="width:1210px" %)A group of products, grouped according to some attribute, or for any purpose.
168		-|(% style="width:280px" %)**[[Importing a product group>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Goods_group_import_protocol.WebHome]]**|(% style="width:1210px" %)Uploading information about groups of products into the system, presented in a file in** .json** format.
169		-|(% style="width:280px" %)**[[Including set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are part of a product group.
170		-|(% style="width:280px" %)**[[Excluding set>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are excluded from the product group.
171		-|(% style="width:280px" %)**[[Fixed product group>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A group of products, the composition of which does not change when the product catalog is updated.
172		-|(% style="width:280px" %)**[[Non-fixed product group>>doc:Sandbox.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A group of products, the composition of which is updated when the product catalog is updated.
	168	+|(% style="width:280px" %)**[[Product group import>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Goods_group_import_protocol.WebHome]]**|(% style="width:1210px" %)Uploading information about groups of products into the system, presented in a file in** .json** format.
	169	+|(% style="width:280px" %)**[[Including set>>doc:Sandbox.Deleted_pages.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are part of a product group.
	170	+|(% style="width:280px" %)**[[Excluding set>>doc:Sandbox.Deleted_pages.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A set of products that are excluded from the product group.
	171	+|(% style="width:280px" %)**[[Fixed product group>>doc:Sandbox.Deleted_pages.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A group of products, the composition of which does not change when the product catalog is updated.
	172	+|(% style="width:280px" %)**[[Non-fixed product group>>doc:Sandbox.Deleted_pages.Goods_group_editing.WebHome]]**|(% style="width:1210px" %)A group of products, the composition of which is updated when the product catalog is updated.
173	173	|(% style="width:280px" %)**[[Product attribute>>doc:Main.Integration.Loading_data_into_the_system.ERP_system_integration.Product_catalog_loading_protocol.WebHome]]**|(% style="width:1210px" %)Product characteristic to be downloaded from ERP.
174	174	|(% style="width:280px" %)**Static product attribute**|(% style="width:1210px" %)A non-changing attribute of a product (for example, the "manufacturer" attribute).
175	175	|(% style="width:280px" %)**Dynamic product attributes**|(% style="width:1210px" %)Product attribute that can be changed by the LP Partner (for example, the "promotional" attribute).
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179	179	|(% style="width:280px" %)**[[Call Center>>doc:Main.Using.Contact_center.WebHome]]**|(% style="width:1210px" %) The Loymax system module intended for processing customer requests by agents.
180	180	|(% style="width:280px" %)**[[Registration by call>>doc:Main.Using.Contact_center.Typical_processes.Registration_by_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Loymax system in case of contacting the Call Center by phone. In this case, filling in the data about the new LP Member is carried out according to his/her words by the Call Center Agent.
181	181	|(% style="width:280px" %)**[[Registration without call>>doc:Main.Using.Contact_center.Typical_processes.Registration_without_calling.WebHome]]**|(% style="width:1210px" %)Registration of a new LP Member in the Loymax system on the basis of his/her data transferred by the Member for processing (for example, based on the data of the application form completed at the point of sale).
182		-|(% style="width:280px" %)**[[User history>>doc:Main.Using.Contact_center.Typical_processes.Customer_history.WebHome]]**|(% style="width:1210px" %)The section containing information about confirmed operations using cards of LP Members.
	182	+|(% style="width:280px" %)**[[Customer history>>doc:Main.Using.Contact_center.Typical_processes.Customer_history.WebHome]]**|(% style="width:1210px" %)The section containing information about confirmed operations using cards of LP Members.
183	183	|(% style="width:280px" %)**[[Purchase history>>doc:Main.Using.Contact_center.Typical_processes.Purchase_history.WebHome]]**|(% style="width:1210px" %)The section containing information about purchases (including unfinished and canceled) using the cards of the LP Members.
184	184	|(% style="width:280px" %)**[[Subscriptions>>doc:Main.Using.Contact_center.Typical_processes.Subscription_management.WebHome]]**|(% style="width:1210px" %)Mailing methods that are used to send information of a different nature to a specific LP Member. By default, subscriptions to all types of mailings are enabled for the LP Member. If necessary, the LP Member independently (for example, in the Personal Account) or with the help of the CC Agent can disable specific types of subscriptions.
185	185	|(% style="width:280px" %)[[**OTRS**>>doc:Main.Using.Feedback.WebHome]]|(% style="width:1210px" %)Open system for processing applications. A software product for handling customer requests.
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187	187	|(% style="width:280px" %)**[[Mailing>>doc:Main.Using.MMP.Communications.Mailings.WebHome]]**|(% style="width:1210px" %)Sending messages to the LP Members using various communication channels.
188	188	|(% style="width:280px" %)**Mailing method**|(% style="width:1210px" %)Method of sending messages to LP Members (for example, SMS, email, Chatbot, etc.).
189	189	|(% style="width:280px" %)**Mailing provider**|(% style="width:1210px" %)A company that provides sending messages to the LP Members using any communication channel (for example, [[SmsTraffic>>url:https://www.smstraffic.ru/]], [[Devino>>url:https://www.devinotele.com/]], etc.).
190		-|(% style="width:280px" %)**[[Regular tasks>>doc:Main.Using.MMP.Configurations.Regular_tasks.WebHome]]**|(% style="width:1210px" %)Actions performed by the system at a given frequency. Such actions can be aimed both at interacting with the LP Member to increase their level of loyalty (//[[Birthdays>>doc:Sandbox.Setting_of_regular_tasks_on_birthday.WebHome]]// - periodic congratulations of the LP Members on their birthday), and at automating processes in the system (//Participation in groups in social networks //- periodic checking of the presence of LP Members in LP Partner groups in social networks).
	190	+|(% style="width:280px" %)**[[Regular tasks>>doc:Main.Using.MMP.Configurations.Regular_tasks.WebHome]]**|(% style="width:1210px" %)Actions performed by the system at a given frequency. Such actions can be aimed both at interacting with the LP Member to increase their level of loyalty (//[[Birthdays>>doc:Sandbox.Deleted_pages.Setting_of_regular_tasks_on_birthday.WebHome]]// - periodic congratulations of the LP Members on their birthday), and at automating processes in the system (//Participation in groups in social networks //- periodic checking of the presence of LP Members in LP Partner groups in social networks).
191	191	(% class="active" %)|(% colspan="2" style="text-align:center; width:280px" %)**Advertisement**
192	192	|(% style="width:280px" %)**[[Advertisement>>doc:Sandbox.Advertisement.WebHome]]**|(% style="width:1210px" %)(((
193	193	Information about offers of the LP Partner configured in the MMP and displayed in the designated places of the Personal Account.
194	194	)))
195		-|(% style="width:280px" %)**Advertising space**|(% style="width:1210px" %)(((
	195	+|(% style="width:280px" %)**Ad space**|(% style="width:1210px" %)(((
196	196	An attribute configured in the MMP and indicating the place in the Personal Account interface where the advertisement will be displayed.
197	197	)))
198	198	|(% style="width:280px" %)**[[Promotional content>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]]