Wiki source code of Механики акций
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45.1 | 2 | The Loymax system is event-driven. This means that the System can monitor different external and internal events and react to them according to set rules. |
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45.1 | 4 | The [[offer>>doc:Main.Using.MMP.Marketing.Offers.WebHome]] set in the System is a numner of mechanics (events, actions and filters). The offer performance can be limited by time, target audience, place of action and other parameters. |
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45.1 | 6 | An [[event>>doc:Main.Using.MMP.Marketing.Offers.Event_catalog.WebHome]] is registered by the System and triggers the processing of actions associated with this event. Each event has its own activation channels and a list of actions that may be applied to the Customer/Participant of the Loyalty Program or his receipt within the scope of this event. |
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45.1 | 8 | With the help of [[actions>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.WebHome]] in the System, the reaction of the System to fulfillment of preset conditions is configured (for example, activation of a bonus card, bonus points accrual, an SMS message sending about bonuses expiration, a client status upgrade, etc.). |
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45.1 | 10 | [[Filters>>doc:Main.Using.MMP.Marketing.Offers.Filters.WebHome]] are purposed to limit the scope of offers. |
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45.1 | 12 | |(% style="border-color:white; text-align:center" %){{lightbox image="Offer_mech.png" width="600"/}} |
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45.1 | 14 | The Loymax system allows you to create an unlimited number of different [[offer mechanics>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.WebHome]]. This section contains the most popular ones: |
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45.1 | 20 | == [[Favorite Products>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_goods_offer.WebHome]] == |
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45.1 | 22 | * Ways to configure a promotional offer |
| 23 | * Membership options and customer segments | ||
| 24 | * Ways to choose favorite products | ||
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45.1 | 29 | == [[Personal Offers>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Personal_offers.WebHome]] == |
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45.1 | 31 | * Offers for specific customer segments |
| 32 | * An iterator of personal offers | ||
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45.1 | 38 | == [[Favorite Categories>>doc:Main.General_information.Loymax_Loyalty.Offers.Individual_offers_in_LP.Favorite_categories.WebHome]] == |
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45.1 | 40 | * Working principle of the mechanics |
| 41 | * Display and acceptance in customer services | ||
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45.1 | 45 | |(% style="border-color:white" %)(% class="box" %) |
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45.1 | 47 | == [[Yellow Price Tag>>doc:Main.Using.MMP.Marketing.Offers.Guides.Yellow_price.WebHome]] == |
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45.1 | 49 | * Steps for configuring offers for the sale of products at discounted prices: from preparing a product catalog to obtaining analytics for an offer |
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45.1 | 53 | == [[Markdown of Products>>doc:Main.Using.MMP.Marketing.Offers.Guides.Markdown.WebHome]] == |
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45.1 | 55 | * Implementation of mechanics for the sale of expiring products |
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45.1 | 60 | == [[Mechanics of Game Chips>>doc:Main.Using.MMP.Marketing.Offers.Guides.Chip_mechanics.WebHome]] == |
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45.1 | 62 | * Steps for configuring mechanics of accumulating and exchanging game chips for coupons to get preferences for the next purchases |
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45.1 | 66 | == [[Gamification>>doc:.Gamification.WebHome]] == |
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45.1 | 68 | * Game mechanics to stimulate customers to certain actions in the Loyalty Program |
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45.1 | 71 | == [[Discount for Stickers>>doc:Main.Using.MMP.Marketing.Offers.Guides.Discount_for_stickers.WebHome]] == |
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45.1 | 73 | * The mechanics of accumulating and exchanging virtual stickers for discounts on a certain range of products |
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45.1 | 76 | == [[Multi-currency account>>doc:Main.General_information.Loymax_Loyalty.Multiscount.WebHome]] == |
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45.1 | 78 | * Possibility to create an unlimited number of cash and virtual currencies |
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