Changes for page 3. Использование
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edited by Не удалять пока TASK 222130
on 03/03/2021 12:42
on 03/03/2021 12:42
edited by Анастасия Занина
on 02/02/2024 11:14
on 02/02/2024 11:14
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Summary
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... ... @@ -1,55 +1,87 @@ 1 -(% style="width:auto" %) 2 -|(% style="border-color:white" %)((( 3 -(% class="box" %) 1 +(% id="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." class="box infomessage" %) 2 +===== The section includes information about the main modules of the Loymax system. It also describes how to work in the Marketing Management Platform (MMP), how to set preferences in the Loyalty Program, and how to set up communication channels to work with customers. ===== 3 + 4 +|(% style="border-color:white; width:37%" %)(% class="box" %) 4 4 ((( 5 -== [[ Общая информация>>doc:Main.General_information.WebHome]] ==6 +== [[Marketing Management Platform (MMP)>>doc:.MMP.WebHome]] == 6 6 7 -* Типовые процессы [[Личного кабинета>>doc:Main.Using.Personal_account.Typical_processes.WebHome]], [[Мобильного приложения>>doc:Main.Using.Mobile_application.Typical_processes.WebHome]] и [[Процессинга>>doc:Main.General_information.Loymax_Loyalty.Processing.Typical_processes.WebHome]] 8 -* [[История обновлений системы>>doc:Main.General_information.Update_history.WebHome]] (описание нововведений каждой версии) 9 -* Механизмы, обеспечивающие [[информационную безопасность>>doc:Main.General_information.Information_security.WebHome]] системы 10 -))) 11 -)))|(% style="border-color:white" %)((( 12 -(% class="box" %) 8 +====== **How to set up offers, form target audiences and issue bonus cards to customers?** ====== 9 + 10 +* Detailed guides on setting up offers, creating mailings, advertising materials, and administration in the MMP 11 +)))|(% style="border-color:white; width:31%" %)(% class="box" %) 13 13 ((( 14 -== [[ Автоматизированное рабочее место>>doc:.MMP.WebHome]] ==13 +== [[BI-analytics>>doc:.BI-analytics.WebHome]] == 15 15 16 -* Подробныеруководствапонастройке [[акций>>doc:.MMP.Marketing.Offers.WebHome]],17 - [[рекламных материалов>>doc:.MMP.Communications.Promotion_materials.WebHome]], [[групп товаров>>doc:.MMP.Marketing.Goods_groups.WebHome]], [[созданию рассылок>>doc:.MMP.Communications.Mailings.WebHome]] и [[администрированию>>doc:.MMP.Admin_panel.WebHome]] в АРМ18 -* Ответы на [[часто задаваемые вопросы>>doc:Main.Using.MMP.FAQ.WebHome]]19 - )))20 - )))|(%style="border-color:white"%)(((21 -(% class="box" %) 15 +====== **How to use customer data for analytics and generate reports?** ====== 16 + 17 +* Description of Loymax BI module 18 +* Description of measures and measurements 19 +* Instructions for downloading data from DWH 20 +)))|(% style="border-color:white; width:32%" %)(% class="box" %) 22 22 ((( 23 -== [[ Аналитика>>doc:Main.Using.BI-analytics.WebHome]] ==22 +== [[Smart Communications>>doc:.Smart_Communications.WebHome]] == 24 24 25 -* ОписаниемодуляBI26 - * Описание мер и измерений27 -* Инструкцияпоработесосводнымитаблицами24 +====== **How to automate personalized mailings to customers?** ====== 25 + 26 +* Creating personal and timely communications with customers based on purchase history and responses to incentives 28 28 ))) 29 -))) 30 -|(% style="border-color:white" %)((( 31 -(% class="box" %) 28 +|(% style="border-color:white; width:32%" %)(% class="box" %) 32 32 ((( 33 -== [[ Способыкоммуникации>>doc:Main.Using.Communications_ways.WebHome]] ==30 +== [[Personal Account>>doc:.Personal_account.WebHome]] == 34 34 35 -* Событийные и несобытийные коммуникации 36 -* Мгновенные и отложенные коммуникации 32 +====== **How to set up a Personal Account on your website and what opportunities does it provide?** ====== 33 + 34 +* Personal Account builder on the website 35 +* Functionality and examples of a Personal Account 36 +)))|(% style="border-color:white; width:20%" %)(% class="box" %) 37 +((( 38 +== [[Mobile App>>doc:.Mobile_application.WebHome]] == 39 + 40 +====== **How to design a Mobile App with its own settings and what opportunities does the Mobile App give to customers?** ====== 41 + 42 +* Mobile App Builder 43 +* Features of Personal Account in the Mobile App 44 +)))|(% style="border-color:white; width:24%" %)(% class="box" %) 45 +((( 46 +== [[Gift Certificates>>doc:Main.Using.Gift_certificates.WebHome]] == 47 + 48 +====== **How to use a gift certificate?** ====== 49 + 50 +* Additional payment method for purchases 51 +* Features of use 52 +* Life cycle and possible operations at the cash register 37 37 ))) 38 -)))|(% style="border-color:white" %)((( 39 -(% class="box" %) 54 +|(% style="border-color:white; width:32%" %)(% class="box" %) 40 40 ((( 41 -== [[ Подарочныекарты>>doc:Sandbox.Gift_card.Gift_cards.WebHome]] ==56 +== [[Call Center>>doc:.Contact_center.WebHome]] == 42 42 43 -* Разнообразие видов подарочных карт системы Loymax 44 -* Способы начисления бонусов на счета подарочных карт 45 -* Типовой сценарий приобретения подарочной карты 58 +====== **How to update customer credentials and promptly solve their requests?** ====== 59 + 60 +* Receiving calls in a computer telephony system 61 +* Processing of customer requests 62 +)))|(% style="border-color:white; width:20%" %)(% class="box" %) 63 +((( 64 +== [[Social Networks>>doc:.Social_networks.WebHome]] == 65 + 66 +====== **How to use social networks in Loyalty Program?** ====== 67 + 68 +* Additional authorization method, communication channel and event source for offers 69 +)))|(% style="border-color:white; width:24%" %)(% class="box" %) 70 +((( 71 +== [[Electronic Wallets>>doc:Main.Using.Electronic_cards.WebHome]] == 72 + 73 +====== **How do e-Wallets integrate with Loymax?** ====== 74 + 75 +* Integration of the Loymax system with e-Wallets and card aggregators 76 +* Possibilities of using electronic cards 46 46 ))) 47 - )))|(% style="border-color:white" %)(((78 +|(% style="border-color:white; width:33%" %)((( 48 48 (% class="box" %) 49 49 ((( 50 -== [[ Электронные карты>>doc:Main.Using.Electronic_cards.WebHome]] ==81 +== [[Feedback>>doc:.Feedback.WebHome]] == 51 51 52 -* Интеграция системы Loymax с наиболее популярными электронными кошельками и агрегаторами карт 53 -* Возможности использования электронных карт 83 +====== **How to set up customer feedback? ** ====== 84 + 85 +* Receiving and processing requests from customers via various communication channels 54 54 ))) 55 -))) 87 +)))|(% style="border-color:white; width:33%" %)