Loymax, 2026

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Анастасия Занина 1.1 1 (% class="lead" %)
Андрей Рылов 106.1 2 In this section you can see the list of customers, setting flexible parameters for selection in the filter, as well as personal information of an individual customer.
Анастасия Занина 1.1 3
Андрей Рылов 106.1 4 == List of customers ==
Вера Ретьева 76.1 5
Андрей Рылов 106.1 6 Here you can view information about a customer or groups of customers. You can flexibly search for customers by various parameters, such as:
Анастасия Занина 3.1 7
Андрей Рылов 106.1 8 * personal data and contact information: surname, first name, patronymic, date of birth, gender, phone number, email, address, etc..,
9 * data on purchases and the contents of the receipt: date of the first receipt, average receipt, average price of goods in the receipt, etc.,
10 * favorite products,
11 * the number of bonuses accrued,
12 * participation in polls and mailings, etc.
Анастасия Занина 3.1 13
Андрей Рылов 106.1 14 Actions that can be quickly performed with the selected customer segment by clicking a button are described in detail in the [[Segment Builder>>doc:Main.Using.Smart_Communications.Customers.User_segments.Segment_builder.WebHome]] article. Segment metrics (number of orders, revenue, average check, etc.) are also described there.
Анастасия Занина 34.1 15
Анастасия Занина 2.3 16 |(% style="border-color:white; text-align:center" %){{lightbox image="All_clients.png" width="1000"/}}
Анастасия Занина 1.1 17
Андрей Рылов 106.1 18 == {{id name="Profile"/}}Customer profile ==
Анастасия Занина 3.1 19
Андрей Рылов 106.1 20 **Customer profile** contains all information about the customer sent to [[Smart Communications Module>>doc:Main.Using.Smart_Communications.WebHome]] from different sources. You can go to the customer profile by clicking the customer's name in the list of customers. All information from the **Customer profile** is used when [[building segments>>doc:Main.Using.Smart_Communications.Customers.User_segments.Segment_builder.WebHome]]. The customer profile contains information about the customer and the customer's actions.
Анастасия Занина 3.1 21
Анастасия Занина 5.1 22 |(% style="border-color:white; text-align:center" %){{lightbox image="Client.png" width="1000"/}}
Анастасия Занина 3.1 23
Андрей Рылов 106.1 24 === Customer information ===
Анастасия Занина 5.1 25
Андрей Рылов 106.1 26 Information about the customer is located on the left side of the profile and contains personal data of the customer:
Анастасия Занина 5.1 27
Андрей Рылов 106.1 28 * (((
29 **Contact information** (phone number, email). If the customer does not have a contact listed, or incorrect contact information is listed, a warning icon is displayed next to this contact [[image:attach:Exclamation.png||height="25" width="25"]].
Анастасия Занина 7.3 30
Андрей Рылов 106.1 31 * The Module automatically detects the type of phone, specified in the contact information, and displays it on the screen. If the customer specified a landline phone number, it will be excluded from SMS mailings.
32 * If the customer specified an invalid email, it will be excluded from all email mailings.
33 )))
34 * **Personal data **(gender, date of birth, country, city, date of registration, etc.). These data are specified by the customer when registering in the Loyalty Program.
35
Анастасия Занина 7.3 36 (% class="box infomessage" %)
37 (((
Андрей Рылов 106.1 38 Personal data can be individual for each Partner and it is configured during the [[integration>>doc:Main.Using.Smart_Communications.Settings_SC.Data_field.WebHome]].
Анастасия Занина 7.3 39 )))
Анастасия Занина 9.1 40
Андрей Рылов 106.1 41 * [[Metrics>>doc:Main.Using.Smart_Communications.Customers.User_segments.Segment_builder.Metrics.WebHome]] —** **customer data used in the [[Segment Builder>>doc:Main.Using.Smart_Communications.Customers.User_segments.Segment_builder.WebHome]]**:**
42 ** Date of the first receipt;
43 ** Date of the last receipt;
44 ** Days since the first receipt;
45 ** Days since the last receipt;
46 ** Total sum in the last receipt;
47 ** Number of receipts;
48 ** Receipts issued to the amount;
49 ** Average receipt;
50 ** Average number of items in receipt;
51 ** RFM segment;
52 ** Days since registration.
53 * Customer information in the [[Loyalty program>>doc:Main.General_information.Loymax_Loyalty.WebHome]], if it is activated:
54 ** Total active bonuses;
55 ** Bonuses pending activation;
56 ** Bonuses pending deactivation, total;
57 ** Nearest date of bonus deactivation;
58 ** The nearest number of deactivated bonuses.
Анастасия Занина 9.1 59
Анастасия Занина 9.3 60 (% class="box infomessage" %)
61 (((
Андрей Рылов 106.1 62 You can [[change the list of attributes>>doc:Main.Using.Smart_Communications.Settings_SC.Data_field.Views_management.WebHome]] displayed in the Customer profile.
Анастасия Занина 9.3 63 )))
64
Андрей Рылов 106.1 65 === Information about customer actions ===
Анастасия Занина 9.3 66
Андрей Рылов 106.1 67 Information about customer's actions is contained in the right part of the **Customer profile**. The following information is presented in the form of blocks:
Анастасия Занина 9.3 68
Андрей Рылов 106.1 69 * [[Activity>>doc:||anchor="01"]],
70 * [[Receipts>>doc:||anchor="02"]],
71 * [[Mailings>>doc:||anchor="03"]],
72 * [[Promo codes>>doc:||anchor="04"]],
73 * [[Target audiences>>doc:||anchor="05"]],
74 * [[Subscriptions>>doc:||anchor="06"]],
75 * [[Polls>>doc:||anchor="07"]],
76 * [[Favourite e-stores>>doc:||anchor="09"]],
77 * [[Categories of interest>>doc:||anchor="08"]].
Анастасия Занина 9.3 78
Андрей Рылов 106.1 79 ==== {{id name="01"/}}Activity ====
Анастасия Занина 10.1 80
Анастасия Занина 24.2 81 |(% style="border-color:white; width:833px" %)(((
Андрей Рылов 106.1 82 In the **Activity** block you can see information about all types of customer activity:
Анастасия Занина 10.1 83
Андрей Рылов 106.1 84 ~1. Participation in mailings:
Анастасия Занина 10.1 85
Андрей Рылов 106.1 86 * In mass mailings;
87 * In mailings within a campaign;
Анастасия Занина 12.1 88
Андрей Рылов 106.1 89 2. Orders;
90 3. Events:
Анастасия Занина 12.1 91
Андрей Рылов 106.1 92 * Contacting call center;
Анастасия Занина 12.1 93
Андрей Рылов 106.1 94 4. Events on website:
Анастасия Занина 12.1 95
Андрей Рылов 106.1 96 * Website visits;
97 * Viewing category;
98 * Viewing product;
99 * Viewing web page;
100 * Abandoning cart.
Анастасия Занина 12.1 101
Андрей Рылов 106.1 102 5. Accrued bonuses in the Loyalty Program;
103 6. Accrued score;
104 7. Tag is set.
Анастасия Занина 10.1 105
Андрей Рылов 106.1 106 The following is displayed for each event:
Анастасия Занина 10.1 107
Андрей Рылов 106.1 108 * Category (icon to the left of the event);
109 * Name;
110 * Description;
111 * Date and time the event occurred.
112 )))|(% style="border-color:white; width:605px" %){{lightbox image="Activity.png"/}}
113 |(% style="border-color:white; width:833px" %)By clicking the **Show more** button you can see more events.|(% style="border-color:white; width:605px" %){{lightbox image="Show_more.png"/}}
Анастасия Занина 24.2 114 |(% style="border-color:white; width:833px" %)(((
Андрей Рылов 106.1 115 Information on this web page can be **filtered by category**. For example, to see only information about receipts, you need to uncheck all other categories.
Анастасия Занина 10.1 116
117
Анастасия Занина 12.1 118
Андрей Рылов 106.1 119 In case of the **Mailing type** events, by clicking the** View mailing** button you will go to the web page where you will see mailing settings.
Анастасия Занина 10.1 120
121
Андрей Рылов 106.1 122 In case of **Customer issued receipt **type of events, by clicking the **View receipt** button you will see information about receipt.
123 )))|(% style="border-color:white; width:605px" %){{lightbox image="Only_receipts.png"/}}
Вера Ретьева 91.1 124
Андрей Рылов 106.1 125 ==== {{id name="02"/}}Customer receipts ====
126
Анастасия Занина 24.2 127 |(% style="border-color:white; width:835px" %)(((
Андрей Рылов 106.1 128 The **Receipts tab** displays information about all of the client's receipts.
Анастасия Занина 10.1 129
Андрей Рылов 106.1 130 You can [[set up a list of receipt attributes>>doc:Main.Using.Smart_Communications.Settings_SC.Data_field.Views_management.WebHome]].
131 )))|(% style="border-color:white; width:603px" %){{lightbox image="Receipts.png"/}}
132 |(% style="border-color:white; width:835px" %)(((
133 ===== Receipt information =====
Анастасия Занина 16.1 134
Андрей Рылов 106.1 135 When you click on the **receipt number**, the following information is displayed:
Анастасия Занина 16.1 136
Андрей Рылов 106.1 137 * On the left side of the page: a set of receipt attributes (status, date, delivery cost, etc.).
138 * On the right side of the page: the list of products in this receipt.
Анастасия Занина 19.3 139
Андрей Рылов 106.1 140 You can [[configure the data set>>doc:Main.Using.Smart_Communications.Settings_SC.Data_field.Views_management.WebHome]] in each block.
141 )))|(% style="border-color:white; width:603px" %){{lightbox image="Receipt1.png"/}}
Вера Ретьева 84.1 142
Андрей Рылов 106.1 143 ==== {{id name="03"/}}Mailings ====
Вера Ретьева 92.1 144
Анастасия Занина 24.2 145 |(% style="border-color:white; width:834px" %)(((
Андрей Рылов 106.1 146 The **Mailings block** displays information about all mailings, in which the customer participated.
Анастасия Занина 24.2 147 )))|(% style="border-color:white; width:604px" %){{lightbox image="Mailing.png"/}}
148 |(% style="border-color:white; width:834px" %)(((
Андрей Рылов 106.1 149 If the customer participated in the mailing as part of the [[control group>>https://docs.loymaxsc.net/v/en/features/control-group]], the information about the mailing will look as follows (see the screen to the right).
Анастасия Занина 37.1 150 )))|(% style="border-color:white; width:604px" %){{lightbox image="Control_group1.png"/}}
Анастасия Занина 23.1 151
Андрей Рылов 106.1 152 ==== {{id name="04"/}}Promo codes ====
Анастасия Занина 23.1 153
Анастасия Занина 34.1 154 |(% style="border-color:white; width:835px" %)(((
Андрей Рылов 106.1 155 The** Promo codes block **displays all [[promo codes>>doc:Main.Using.Smart_Communications.Promo_codes.WebHome]] that were issued to the customer in [[mass mailing>>doc:Main.Using.Smart_Communications.Mass_mailings.WebHome]] or [[campaign>>doc:Main.Using.Smart_Communications.Campaign_list.WebHome]].
Анастасия Занина 23.1 156
Андрей Рылов 106.1 157 The **Re-issued? **field shows whether the promotion code was originally issued or re-issued to the customer.
Анастасия Занина 34.1 158 )))|(% style="border-color:white; width:603px" %){{lightbox image="Promocode.png"/}}
Анастасия Занина 25.1 159
Андрей Рылов 106.1 160 ==== {{id name="05"/}}Target audiences ====
Анастасия Занина 25.1 161
Анастасия Занина 34.1 162 |(% style="border-color:white; width:838px" %)(((
Андрей Рылов 106.1 163 The **Target audiences** block displays all of the customer's target audiences.
Анастасия Занина 25.1 164
Анастасия Занина 27.2 165
Анастасия Занина 34.1 166 )))|(% style="border-color:white; width:600px" %){{lightbox image="target.png"/}}
Андрей Рылов 106.1 167 |(% style="border-color:white; width:838px" %)Clicking on the target audience displays a list of customers who have the target audience.|(% style="border-color:white; width:600px" %){{lightbox image="Clients_TA.png"/}}
Анастасия Занина 27.3 168
Андрей Рылов 106.1 169 ==== {{id name="06"/}}Subscriptions ====
Анастасия Занина 27.3 170
Анастасия Занина 34.1 171 |(% style="border-color:white; width:841px" %)(((
Андрей Рылов 106.1 172 The **Subscriptions** block displays information about the customer's subscriptions.
Анастасия Занина 27.3 173
Андрей Рылов 106.1 174 Available settings:
Анастасия Занина 27.3 175
Андрей Рылов 106.1 176 * (((
177 **Activate/deactivate **customer subscriptions. For example, customer can be subscribed to e-mail mailings, but not subscribed to SMS mailings.
178 )))
179 * Set up subscription statuses depending on the [[category>>https://docs.loymaxsc.net/v/en/features/segmentation/tags]]. For instance, customer can be subscribed to campaigns but unsubscribed from entertainment category.
180 * (((
181 Configure **channels** for receiving mailings. For example, customer can receive promo actions via [[SMS>>doc:Main.Using.Smart_Communications.Mass_mailings.SMS_mailings.WebHome]], newsletters via [[email>>doc:Main.Using.Smart_Communications.Mass_mailings.Emails.WebHome]], and entertainment information via [[push>>doc:Main.Using.Smart_Communications.Mass_mailings.Push_mailings.WebHome]].
182 )))
Анастасия Занина 27.3 183
Андрей Рылов 106.1 184 Only mailings from** active categories** are displayed in the **Subscriptions** block.
Анастасия Занина 27.3 185
186 (% class="box infomessage" %)
187 (((
Андрей Рылов 106.1 188 For more information on subscription categories, see [[Manage subscriptions>>doc:Main.Using.Smart_Communications.Mass_mailings.Mailing_Loyalty_SC.WebHome]].
Анастасия Занина 27.3 189 )))
Анастасия Занина 34.1 190 )))|(% style="border-color:white; width:597px" %){{lightbox image="Subscription.png"/}}
Анастасия Занина 27.3 191
Андрей Рылов 106.1 192 ==== {{id name="07"/}}Polls ====
Анастасия Занина 29.3 193
Андрей Рылов 106.1 194 |(% style="border-color:white; width:839px" %)The **Polls** block displays information about all [[polls>>doc:Main.Using.Smart_Communications.Survey.WebHome]], in which the customer participated.|(% style="border-color:white; width:599px" %){{lightbox image="survey.png"/}}
195 |(% style="border-color:white; width:839px" %)Clicking on the poll’s name takes you to the [[**Polls results**>>url:https://docs.loymaxsc.net/v/en/features/polls#page_--2-1]]** **page.|(% style="border-color:white; width:599px" %){{lightbox image="Survey_results.png"/}}
Анастасия Занина 43.1 196 |(% style="border-color:white; width:839px" %)(((
Андрей Рылов 106.1 197 ==== {{id name="09"/}}Favorite e-stores ====
Анастасия Занина 58.1 198
Андрей Рылов 106.1 199 This is an optional functionality available on request.
Анастасия Занина 60.1 200
Андрей Рылов 106.1 201 In the** Favorite e-stores **block you can see information about the e-stores where the customer made purchases:
Анастасия Занина 58.1 202
Андрей Рылов 106.1 203 1. Identifier;
204 1. Name;
205 1. The number of customer's receipts in this e-store.
206 )))|(% style="border-color:white; width:599px" %){{lightbox image="pref_shops.jpg"/}}
Анастасия Занина 58.1 207 |(% style="border-color:white; width:839px" %)(((
Андрей Рылов 106.1 208 ==== {{id name="10"/}}Abandoned cart ====
Анастасия Занина 60.1 209
Андрей Рылов 106.1 210 The [[Abandoned cart>>doc:Main.Using.Smart_Communications.Campaign_list.Abandoned_cart.WebHome]] block displays information about the products that the customer put into the cart, but did not buy.
Анастасия Занина 60.1 211
Андрей Рылов 106.1 212 The following is displayed for each product:
Анастасия Занина 60.1 213
Андрей Рылов 106.1 214 1. Name;
215 1. Price;
216 1. Date and time of adding to the cart.
Анастасия Занина 62.1 217 )))|(% style="border-color:white; width:599px" %){{lightbox image="Basket.png"/}}
Анастасия Занина 60.1 218 |(% style="border-color:white; width:839px" %)(((
Андрей Рылов 106.1 219 ==== {{id name="08"/}}Interest in categories ====
Анастасия Занина 29.3 220
Андрей Рылов 106.1 221 This is an optional functionality available on request.
Анастасия Занина 58.1 222
Андрей Рылов 106.1 223 The **Interest in categories** block displays information about customer interests.
224 Profile of customer interests is built upon the information about what product categories the customer viewed on the website. The customer interest is taken into account only for the last several days. The number of days is specified in the **Settings -> **[[General>>doc:Main.Using.Smart_Communications.Settings_SC.Settings.WebHome]]**-> Advanced options -> Calculate customer interest for the last X days**.
Вера Ретьева 42.1 225
Андрей Рылов 106.1 226 For example, customer viewed 24 inch monitor on the website. This means he has interest in the category "24 inch monitors” in the next X days, if there was no purchase in that category.
Анастасия Занина 43.1 227
Андрей Рылов 106.1 228 * If the customer bought a product from this category, the interest is considered satisfied.
229 * If X days have passed since viewing, it's considered that the customer is no longer interested in this category.
Анастасия Занина 45.1 230
Андрей Рылов 106.1 231 The page displays only the top product categories (up to 10 categories) in which the customer interested the most.
Анастасия Занина 47.1 232 )))|(% style="border-color:white; width:599px" %){{lightbox image="interest.png"/}}
Анастасия Занина 46.1 233
Анастасия Занина 47.1 234 (% class="emoji-editor-bar" ng-version="13.3.12" %)
235 (((
Анастасия Занина 46.1 236 (% class="box infomessage" %)
237 (((
Андрей Рылов 106.1 238 If the **Calculate Customer Interests** option is disabled, the **Interest in categories** tab is not displayed in the Customer profile.
Анастасия Занина 46.1 239 )))
Вера Ретьева 42.1 240 )))

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