Summary

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Title

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1		-1. Dashboard
	1	+1. Summary

Content

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1	1	(% class="lead" %)
2		-The Dashboard section contains a set of graphs that show short summary analytics for the entire customer base:
	2	+The Summary section contains a set of graphs that show short summary analytics for the entire customer base:
3	3
4	4	{{toc depth="2" start="2"/}}
5	5
6		-The dashboard is built on the basis of customer data and purchase history received by the Loymax Smart Communications module from the Master System. It is recalculated four times per 24 hours.
	6	+The Summary reports are based on the customer data and purchase history received by the Loymax Smart Communications module from the Master System. It is recalculated four times per 24 hours.
7	7
8	8	== Customer base quality (by months) ==
9	9
10	10	|(% style="border-color:white; width:897px" %)(((
11		-The graph shows the **distribution** of the number of customers depending on the time since their last purchase. The time period for which this graph is calculated is set in the project settings. Usually a period of one year is used.
	11	+The graph shows the **distribution** of the number of customers vs. time period since their last purchase. The time period for which this graph is calculated is set in the project settings. Usually a period of one year is used.
12	12
13	13	The example on the right shows that the number of customers who made their last purchase between 7 and 10 months ago is 6.
14	14	)))|(% style="border-color:white; width:542px" %)[[image:attach:Customer_quality_en.png]]
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16	16	== Customers ==
17	17
18	18	|(% style="border-color:white; width:898px" %)(((
19		-The chart illustrates the percentage of repeat customers (who made two or more purchases) and their contribution to the revenue. The time period for which this chart is calculated is set in the project settings. As a rule, it equals to one year.
	19	+The chart illustrates the percentage of returning customers (who made two or more purchases) and their contribution to the revenue. The time period for which this chart is calculated is set in the project settings. As a rule, it equals to one year.
20	20
21	21	Details are displayed when the cursor is pointed at the chart area.
22	22
23		-The System considers that a customer is a repeat customer if they have two or more receipts. Chart colors:
	23	+If customers have two or more receipts, they are considred to be returning customers by the System. Chart colors:
24	24
25	25	* Gray area (regular) — number of customers with 1 receipt;
26		-* Blue area (repeat) — number of customers with 2 or more recepits.
	26	+* Blue area (return for more) — number of customers with 2 or more recepits.
27	27
28		-=== Amount of revenues ===
	28	+=== Sales ===
29	29
30		-The System shows the revenue attributable to regular and repeat customers:
	30	+The System shows the revenue attributable to regular and returning customers:
31	31
32	32	* Gray area (regular) — revenues coming from customers with 1 receipt;
33	33	* Blue area (repeat) — revenue from customers with two or more receipts.
34		-)))|(% style="border-color:white; width:541px" %)[[image:attach:Chart_en.png]]
	34	+)))|(% style="border-color:white; width:541px" %)[[image:attach:Customers_en.png]]
35	35
36		-== Dynamics of customer base quality ==
	36	+== Сustomer base quality dynamics ==
37	37
38	38	|(% style="border-color:white; width:898px" %)(((
39		-The graph shows the number of customers for the **Best Customers** and **Lost Customers** segments for the selected period by months.
	39	+The graph shows the number of customers for the **Best buyers** and **Lost buyers** segments for the selected period by months.
40	40
41		-* **Lost customers** — customers from the R1 segment of  [[RFM segmentation>>doc:Main.Using.Smart_Communications.Customers.RFM_segments.WebHome]].
42		-* **Best customers** — customers from the R5, M5 and F5 segments of the RFM segmentation at the same time.
	41	+* **Lost buyers** — customers from the R1 segment of  [[RFM segmentation>>doc:Main.Using.Smart_Communications.Customers.RFM_segments.WebHome]].
	42	+* **Best buyers** — customers from the R5, M5 and F5 segments of the RFM segmentation.
43	43	)))|(% style="border-color:white; width:540px" %)[[image:attach:Dynamics_en.png]]
44	44
45		-== Percentage of customers with repeat purchases ==
	45	+== Percentage of returning customers ==
46	46
47	47	|(% style="border-color:white; width:900px" %)(((
48	48	The graph shows the percentage of customers (of the total number of customers in the database) who have two receipts or more for the selected period broken down by months.
49	49
50	50	The exmaple on the right shows that 89% of all customers who made purchases in February 2021 are repeat customers. i.e. they have 2 or more receipts.
51		-)))|(% style="border-color:white; width:538px" %)[[image:attach:Repeat_purchases_en.png]]
	51	+)))|(% style="border-color:white; width:538px" %)[[image:attach:Return_customers.png]]
52	52
53		-== Assisted sales ==
	53	+== Assisted orders ==
54	54
55	55	|(% style="border-color:white; width:901px" %)(((
56		-The chart shows the ratio of regular and assisted sales (by number of receipts or receipt amounts) for the selected period broken down by months.
	56	+The chart shows the ratio of regular and assisted orders (by number of receipts or receipt amounts) for the selected period broken down by months.
57	57
58	58	(% class="box infomessage" %)
59	59	(((
60		-**Assisted sales **imply attributed receipts related to communications sent by the Smart Communications module. More information about receipts attributing can be found [[here>>doc:Main.Using.Smart_Communications.Receipt_attribution.WebHome]].
	60	+**Assisted orders **imply attributed receipts related to communications sent by the Smart Communications module. More information about receipts attributing can be found [[here>>doc:Main.Using.Smart_Communications.Receipt_attribution.WebHome]].
61	61	)))
62	62
63		-The example on the right shows the ratio of the number of receipts. To view the ratio of receipt amounts, click the **Cost **tab.
	63	+The example on the right shows the ratio of the number of receipts. To view the ratio of receipt amounts, click the **Value **tab.
64	64	)))|(% style="border-color:white; width:537px" %)(((
65		-[[image:attach:Assisted_sales_en.png]]
	65	+[[image:attach:Assisted_orders.png]]
66	66	)))