Wiki source code of 1. Обзор
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10.1 | 1 | (% class="lead" %) |
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32.1 | 2 | The Summary section contains a set of graphs that show short summary analytics for the entire customer base: |
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2.1 | 3 | |
| 4 | {{toc depth="2" start="2"/}} | ||
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32.1 | 6 | The Summary reports are based on the customer data and purchase history received by the Loymax Smart Communications module from the Master System. It is recalculated four times per 24 hours. |
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2.1 | 7 | |
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32.1 | 8 | == Customer base quality (by months) == |
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2.1 | 9 | |
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9.1 | 10 | |(% style="border-color:white; width:897px" %)((( |
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32.1 | 11 | The graph shows the **distribution** of the number of customers vs. time period since their last purchase. The time period for which this graph is calculated is set in the project settings. Usually a period of one year is used. |
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2.1 | 12 | |
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32.1 | 13 | The example on the right shows that the number of customers who made their last purchase between 7 and 10 months ago is 6. |
| 14 | )))|(% style="border-color:white; width:542px" %)[[image:attach:Customer_quality_en.png]] | ||
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3.2 | 15 | |
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32.1 | 16 | == Customers == |
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2.1 | 17 | |
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9.1 | 18 | |(% style="border-color:white; width:898px" %)((( |
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32.1 | 19 | The chart illustrates the percentage of returning customers (who made two or more purchases) and their contribution to the revenue. The time period for which this chart is calculated is set in the project settings. As a rule, it equals to one year. |
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2.1 | 20 | |
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32.1 | 21 | Details are displayed when the cursor is pointed at the chart area. |
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3.2 | 22 | |
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32.1 | 23 | If customers have two or more receipts, they are considred to be returning customers by the System. Chart colors: |
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3.2 | 24 | |
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32.1 | 25 | * Gray area (regular) — number of customers with 1 receipt; |
| 26 | * Blue area (return for more) — number of customers with 2 or more recepits. | ||
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3.2 | 27 | |
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32.1 | 28 | === Sales === |
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3.2 | 29 | |
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32.1 | 30 | The System shows the revenue attributable to regular and returning customers: |
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3.2 | 31 | |
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32.1 | 32 | * Gray area (regular) — revenues coming from customers with 1 receipt; |
| 33 | * Blue area (repeat) — revenue from customers with two or more receipts. | ||
| 34 | )))|(% style="border-color:white; width:541px" %)[[image:attach:Customers_en.png]] | ||
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3.2 | 35 | |
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32.1 | 36 | == Сustomer base quality dynamics == |
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2.1 | 37 | |
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9.1 | 38 | |(% style="border-color:white; width:898px" %)((( |
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32.1 | 39 | The graph shows the number of customers for the **Best buyers** and **Lost buyers** segments for the selected period by months. |
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2.1 | 40 | |
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32.1 | 41 | * **Lost buyers** — customers from the R1 segment of [[RFM segmentation>>doc:Main.Using.Smart_Communications.Customers.RFM_segments.WebHome]]. |
| 42 | * **Best buyers** — customers from the R5, M5 and F5 segments of the RFM segmentation. | ||
| 43 | )))|(% style="border-color:white; width:540px" %)[[image:attach:Dynamics_en.png]] | ||
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3.2 | 44 | |
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32.1 | 45 | == Percentage of returning customers == |
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2.1 | 46 | |
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9.1 | 47 | |(% style="border-color:white; width:900px" %)((( |
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32.1 | 48 | The graph shows the percentage of customers (of the total number of customers in the database) who have two receipts or more for the selected period broken down by months. |
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2.1 | 49 | |
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32.1 | 50 | The exmaple on the right shows that 89% of all customers who made purchases in February 2021 are repeat customers. i.e. they have 2 or more receipts. |
| 51 | )))|(% style="border-color:white; width:538px" %)[[image:attach:Return_customers.png]] | ||
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3.3 | 52 | |
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32.1 | 53 | == Assisted orders == |
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2.1 | 54 | |
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9.1 | 55 | |(% style="border-color:white; width:901px" %)((( |
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32.1 | 56 | The chart shows the ratio of regular and assisted orders (by number of receipts or receipt amounts) for the selected period broken down by months. |
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3.3 | 57 | |
| 58 | (% class="box infomessage" %) | ||
| 59 | ((( | ||
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32.1 | 60 | **Assisted orders **imply attributed receipts related to communications sent by the Smart Communications module. More information about receipts attributing can be found [[here>>doc:Main.Using.Smart_Communications.Receipt_attribution.WebHome]]. |
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3.3 | 61 | ))) |
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4.1 | 62 | |
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32.1 | 63 | The example on the right shows the ratio of the number of receipts. To view the ratio of receipt amounts, click the **Value **tab. |
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9.1 | 64 | )))|(% style="border-color:white; width:537px" %)((( |
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32.1 | 65 | [[image:attach:Assisted_orders.png]] |
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4.1 | 66 | ))) |