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Loymax, 2025
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From version < 15.1 >
edited by Анастасия Занина
on 18/04/2023 10:18
To version < 6.1 >
edited by Александра Коваленко
on 26/11/2020 12:49
>
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Title
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1 -1. General information
1 +1. General Information
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1 -XWiki.azanina
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1 -|(% style="border-color:white; width:311px" %)[[image:attach:7b47a0e5-0261-4cc2-98f8-e792f6ed3e04.PNG||alt="7b47a0e5-0261-4cc2-98f8-e792f6ed3e04.png" height="89" width="250"]]|(% class="lead" style="border-color:white; text-align:center; width:844px" %)The history of the Loymax system began in 2011 with the idea of implementing a full coalition loyalty program (LP), uniting large retail chains from various business fields|(% class="lead" rowspan="2" style="border-color:white; text-align:center; vertical-align:middle; white-space:nowrap; width:649px" %)[[image:attach:percent.png]]
2 -|(% colspan="2" rowspan="1" style="border-color:white; width:1235px" %)(((
1 +|(% style="border-color:white" %)[[image:7b47a0e5-0261-4cc2-98f8-e792f6ed3e04.png|(% class="lead" style="border-color:white; text-align:center" %)The history of the Loymax system began in 2011 with the idea of implementing a full coalition loyalty program (LP), uniting large retail chains from various business fields|(% class="lead" rowspan="2" style="border-color:white; text-align:center; vertical-align:middle; white-space:nowrap" %)[[image:Sectors (En).png]]
2 +|(% colspan="2" rowspan="1" style="border-color:white" %)(((
3 3  The major objective of the development team was **creation a universal platform for the LP implementation in any business field**, whether it is a network of cafes, gas stations, pharmacies, DIY, FMCG or any other, taking into account the specifics of each of these areas.
4 4  
5 5  Start of the first LP based on the Loymax platform took place in October 2012. The pilot project was a coalition LP with the participation of representatives of 12 different retail chains from various business fields, market leaders in Tomsk. By the end of 2013, more than 70% of Tomsk citizens became participants in this program.
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7 7  At the present time, the company has more than 40 partners in 17 regions of Russia and neighboring countries. More than half of the partners represent the market segment related to consumer products, while others share the market for banking services, sporting goods, the fashion industry, pharmacies and services in the food industry. More than 400 marketing campaign mechanics are implemented on the basis of the Loymax system, more than 40 pre-configured analytical reports are generated, integration with 11 types of cash register software, as well as with all popular social networks and instant messengers, is implemented.
8 8  )))
9 9  
10 -[[image:attach:timeline.png||data-xwiki-image-style-alignment="center" height="528" width="1300"]]
11 -
12 12  (% style="text-align:center" %)
13 13  (((
14 14  = Would you like to automate your loyalty program? =
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44 44  
45 45  * What is MMP and how to work with it?
46 46  * For what purpose a personal account and a mobile application are need?
47 -* How to communicate with customers and how does the Support Service work?
45 +* How to communicate with customers and how does feedback work?
48 48  * How to use social networks, chatbot, electronic and gift cards?
49 49  )))
50 50  
51 51  (% style="text-align:center" %)
52 52  (((
53 -= =
51 += =
54 54  )))
55 55  
56 -(% style="text-align:center; width:auto" %)
57 -(((
58 -= Loymax system modules =
59 59  
60 -(% style="width:1617px" %)
61 -|(% rowspan="3" style="border-color:#ffffff; width:30%" %)(((
55 +(% style="text-align:center; width: auto" %)
62 62  (((
63 -[[image:attach:circle1.png||alt="1631868992319-755.png" data-xwiki-image-style-alignment="start"]]
64 -
65 -
57 += Loymax system modules =
66 66  )))
67 67  
60 +|(% colspan="2" rowspan="1" style="border-color:white; text-align:center; width:25%" %)(% class="box infomessage" %)
68 68  (((
69 -
70 -)))
71 -)))|(% colspan="2" rowspan="1" style="border-color:#ffffff; width:35%" %)(((
72 -(% class="box infomessage" %)
73 -(((
74 74  === [[Loymax Loyalty>>doc:.Loymax_Loyalty.WebHome]] ===
75 75  
64 +(% class="wikigeneratedid" id="H" %)
76 76  Processing discounts and bonus points, managing offers and marketing campaigns
77 -)))
78 -)))|(% style="border-color:#ffffff; width:35%" %)(((
79 -(% class="box infomessage" %)
66 +)))|(% colspan="2" rowspan="1" style="border-color:white; text-align:center; width:25%" %)(% class="box infomessage" %)
80 80  (((
81 -=== [[Loymax CRM + Contact center>>doc:.CRM.WebHome]] ===
68 +=== [[Loymax CRM>>doc:.CRM.WebHome]] ===
82 82  
70 +(% class="wikigeneratedid" id="H-1" %)
83 83  Unified customer base for segmentation and target audience formation
84 -)))
85 -)))
86 -|(% colspan="2" rowspan="1" style="border-color:#ffffff; width:35%" %)(((
87 -(% class="box infomessage" id="H-2" %)
72 +)))|(% colspan="2" rowspan="1" style="border-color:white; text-align:center; width:25%" %)(% class="box infomessage" %)
88 88  (((
89 89  === [[Loymax BI>>doc:.BI.WebHome]] ===
90 90  
76 +(% class="wikigeneratedid" id="H-2" %)
91 91  Business analysis of customer information, building analytical reports
92 -)))
93 -)))|(% style="border-color:#ffffff; width:35%" %)(((
94 -(% class="box infomessage" id="H-2" %)
78 +)))|(% colspan="2" rowspan="1" style="border-color:white; text-align:center; width:25%" %)(% class="box infomessage" %)
95 95  (((
96 96  === [[Loymax Smart Communications>>doc:.Smart_Communications.WebHome]] ===
97 97  
98 98  Smart customer communications
99 99  )))
84 +|(% colspan="8" style="border-color:white; text-align:center" %)(((
85 +===== Additional services: =====
100 100  )))
101 -|(% colspan="3" rowspan="1" style="border-color:#ffffff; width:1024px" %)(((
102 -(% class="box infomessage" %)
103 -(((
104 -=== Loymax ML ===
105 -
106 -Personalized promos for each Customer via optimum communication channel
107 -)))
108 -)))
109 -)))
110 -
111 -
112 -(% style="text-align:center; width: auto" %)
113 -(((
114 -= Additional services: =
115 -)))
116 -
117 117  |(% style="border-color:white; text-align:center" %)(% class="box" %)
118 118  (((
119 119  ===== [[Personal Account>>doc:.Additional_services.Personal_account.WebHome]] =====
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131 131  ===== [[External Cards>>doc:.Additional_services.External_cards.WebHome]] =====
132 132  )))|(% style="border-color:white; text-align:center; width:12%" %)(% class="box" %)
133 133  (((
134 -===== [[E-wallets>>doc:.Additional_services.Wallet.WebHome]] =====
104 +===== [[E-wallet>>doc:.Additional_services.Wallet.WebHome]] =====
135 135  )))|(% style="border-color:white; text-align:center; width:12%" %)(% class="box" %)
136 136  (((
137 137  ===== [[Social Networks>>doc:.Additional_services.Social_networks1.WebHome]] =====
108 +)))|(% style="border-color:white; text-align:center; width:12%" %)(% class="box" %)
109 +(((
110 +===== [[Chatbot>>doc:.Additional_services.Chatbot1.WebHome]] =====
138 138  )))
139 139  
140 140  = Useful information: =
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141 141  
142 142  |(% style="border-color:white; vertical-align:middle; width:82px" %)(((
143 143  (% style="text-align:center" %)
144 -[[image:01.png||queryString="width=50&height=49" data-xwiki-image-style-alignment="center" height="49" width="50"]]
117 +[[image:01.png||queryString="width=50&height=49" height="49" width="50"]]
145 145  )))|(% style="border-color:white; width:1410px" %)(((
146 146  ===== [[Project Launch Scheme>>doc:.Start_scheme.WebHome]] =====
147 147  
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149 149  )))
150 150  |(% style="border-color:white; vertical-align:middle; width:82px" %)(((
151 151  (% style="text-align:center" %)
152 -[[image:04.png||queryString="width=50&height=49" data-xwiki-image-style-alignment="center" height="49" width="50"]]
125 +[[image:04.png||queryString="width=50&height=49" height="49" width="50"]]
153 153  )))|(% style="border-color:white; width:1410px" %)(((
154 154  (((
155 155  ===== [[System Update History>>doc:Main.General_information.Update_history.WebHome]] =====
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161 161  )))
162 162  |(% style="border-color:white; vertical-align:middle; width:82px" %)(((
163 163  (% style="text-align:center" %)
164 -[[image:02.png||queryString="width=50&height=50" data-xwiki-image-style-alignment="center" height="50" width="50"]]
137 +[[image:02.png||queryString="width=50&height=50" height="50" width="50"]]
165 165  )))|(% style="border-color:white; width:1410px" %)(((
166 166  (((
167 167  ===== [[Information Security>>doc:Main.General_information.Information_security.WebHome]] =====
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173 173  )))
174 174  |(% style="border-color:white; vertical-align:middle; width:82px" %)(((
175 175  (% style="text-align:center" %)
176 -[[image:08.png||queryString="width=50&height=49" data-xwiki-image-style-alignment="center" height="49" width="50"]]
149 +[[image:08.png||queryString="width=50&height=49" height="49" width="50"]]
177 177  )))|(% style="border-color:white; width:1410px" %)(((
178 178  ===== [[Loymax Dictionary>>doc:.Glossary.WebHome]] =====
179 179  
Created 30/09/2019 05:32
Last edited 27/09/2023 01:11

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