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1		-|(% style="border-color:white" %)[[image:7b47a0e5-0261-4cc2-98f8-e792f6ed3e04.png|(% class="lead" style="border-color:white; text-align:center" %)The history of the Loymax system began in 2011 with the idea of implementing a full coalition loyalty program (LP), uniting large retail chains from various business fields|(% class="lead" rowspan="2" style="border-color:white; text-align:center; vertical-align:middle; white-space:nowrap" %)[[image:Sectors (En).png]]
2		-|(% colspan="2" rowspan="1" style="border-color:white" %)(((
	1	+|(% style="border-color:white; width:311px" %)[[image:7b47a0e5-0261-4cc2-98f8-e792f6ed3e04.png||queryString="width=250&height=89" height="89" width="250"]]|(% class="lead" style="border-color:white; text-align:center; width:844px" %)The history of the Loymax system began in 2011 with the idea of implementing a full coalition loyalty program (LP), uniting large retail chains from various business fields|(% class="lead" rowspan="2" style="border-color:white; text-align:center; vertical-align:middle; white-space:nowrap; width:649px" %)[[image:Sectors (En).png]]
	2	+|(% colspan="2" rowspan="1" style="border-color:white; width:1235px" %)(((
3	3	The major objective of the development team was **creation a universal platform for the LP implementation in any business field**, whether it is a network of cafes, gas stations, pharmacies, DIY, FMCG or any other, taking into account the specifics of each of these areas.
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5	5	Start of the first LP based on the Loymax platform took place in October 2012. The pilot project was a coalition LP with the participation of representatives of 12 different retail chains from various business fields, market leaders in Tomsk. By the end of 2013, more than 70% of Tomsk citizens became participants in this program.