Bonus balance
The bonus balance is a collection of the customer bonus accounts.
One of the important mechanics that Loymax system allows you to implement is the creation of a bonus loyalty program to stimulate customers of the Loyalty Program (LP). Processing of Loymax system allows you to ensure the accrual of special currency — bonus points - for purchases at Partner points of sale. In the future, the customer can exchange these bonuses for discounts in one's next purchases.
Basic definitions
Currency — conventional units charged to the customer for purchases of goods.
Bonuses — virtual currency created in Loymax system by default.
Loymax system allows you to create an unlimited number of cash and virtual currencies with different names, which may still have a different exchange rate relative to the cash register currency. For example, a Partner may have the following currencies: stars, chips, points, bonuses, etc.
On the Loymax Information Portal and in the Marketing management platform (MMP), the word "bonuses" usually means the generalized name of all types of currencies. For example, there are concepts in the MMP Bonus write-off, Lifetime of bonuses etc. When using the action Debiting bonuses selects the virtual currency in which the withdrawal will take place.
All client bonuses are stored in special bonus accounts. The number of customer accounts will depend on the number of currencies in which the bonuses are stored. For example, if a client has only the currency Bonuses, then this client has only one bonus account linked to the currency Bonuses. And if the client has several currencies, for example, bonuses and chips, then each type of currency will be stored in a separate bonus account. The balance for each of the accounts is reflected in Personal Account (LC) and Mobile application (MP) of the client. Thus, if the client has several different accounts, then they form a Group of accounts or The client's bonus balance.
Let's look at the definitions presented above using an example. For example, there are three types of currencies in the System:
The client in one's client services (Personal account or Mobile app) will also see one's bonus balance in the corresponding section: Below is an example of displaying currencies in the Marketing management platform (MMP) in the section Currency, as well as displaying bonuses for a specific client in the CRM > Client Card > Detailed Balance. |
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| Types of currencies in MMP | Bonus balance in MMP |
|---|---|
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Lifecycle of Bonus Points
Bonus points from the moment they are accrued to the customer's account until they are deducted or expired, go through several stages of the lifecycle. 1. Bonus points are accrued to the account of the customer. Methods for accruing bonus points:
2. Bonus points are activated.
The activated bonus points are stored on the account until they are deducted or until their expiration. The amount of activated bonus points is the Active balance of the customer. 3. Bonus points stored in a customer's account can expire if they have an expiration date. If the LP Member has not spent the bonus points before the expiration date, the bonus points expire. Expired bonus points cannot be deducted manually or to pay for a purchase. It is possible to send notifications to LP Members about the upcoming expiration of bonus points. To do this, you need to configure a special regular task. 4. Bonus points for which there is no or have not yet reached the expiration date can be deducted. Methods for deduction of bonus points:
Bonuses accrued to a customer may be blocked:
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Bonus Balance Details
The bonus balance consists of several elements:
| Details of the bonus balance | Description | Place of displaying |
|---|---|---|
| Non-activated balance | Bonus points accrued to the customer's account, the activation date of which has not yet occurred. Bonus points from a non-activated balance cannot be deducted as payment for purchases before the date of activation of bonus points. | In the Call Center, CRM, and in the Personal Account when viewing the detailed balance; In the Mobile Application and Chatbot when viewing information about the card. |
| Active balance | Bonus points on the customer's account that can be deducted as payment for the purchase:
When paying for a purchase with bonus points, the active balance is reduced by the payment amount. If bonus points are deducted from the LP Member's account manually, the active balance is reduced by the amount of manually deducted bonus points. If the bonus points expire, the active balance is reduced by the amount of the expired bonus points. | In the Call Center, CRM, and in the Personal Account when viewing the detailed balance; In the Mobile Application and Chatbot when viewing information about the card. |
| Total accrued | The number of bonus points accrued to the customer for the entire time. Includes:
If bonus points are deducted from the LP Member's account manually, the amount of bonus points received is reduced by the amount of manually deducted bonus points. | In the Personal Account when viewing the detailed balance. |
| Total deducted | The total amount of bonus points deducted for purchases. Does not include the number of bonus points expired and manually deducted. | In the Personal Account when viewing the detailed balance. |
| To expiration | Bonus points that have not yet expired:
Activated bonus points that have an expiration date can be deducted manually or to pay for purchases before this date. | In the Call Center, CRM, and in the Personal Account when viewing the detailed balance; In the Mobile Application and Chatbot when viewing information about the card.
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| Expired | The number of bonus points for which the expiration date occurred when they were stored in the customer's account. Expired bonus points cannot be deducted manually or to pay for purchases. | The amount of expired bonus points is not displayed on a separate line. When bonus points are expired, the amount of bonus points in the line displaying the active balance is reduced by the number of expired bonus points. |
Example
The example below shows the process of changing the bonus balance of an LP Member.
As of September 30, the LP Member has 100 active bonus points on the account, of which:
- 50 bonus points without lifetime
- 50 bonus points with expiration date October 10
Also, the Member has 130 non-activated bonus points on the account: 30 of them will be activated on October 20, 100 bonus points will be activated on November 01.
During the entire period of participation in the Loyalty Program, the Member spent 100 bonus points to pay for purchases. Also, 10 bonus points have expired for the entire time.
Bonus balance of the LP Member on September 30:
| Active balance 100 bonus points | Non-activated balance 130 bonus points | Total bonus points deducted | Expired bonus points | Total accrued bonus points 50+50+30+100+100+10 | ||
|---|---|---|---|---|---|---|
| Bonus points without expiration date | Bonus points with an expiration date of October 10 | Bonus points with an activation date of October 20 | Bonus points with activation date November 01 | |||
| 50 | 50 | 30 | 100 | 100 | 10 | 340 |
The table below shows the accruals and deductions of bonus points of the LP Member from 01 to 31 October:
| October 01 | 10 | October 20 | October 31 | |
|---|---|---|---|---|
| Accrual of bonuses for the purchase | + 10 bonus points | + 5 bonus points without lifetime | + 500 bonus points * *with activation date November 01 | |
| Manual accrual of bonus points | + 100 bonus points* *with expiration date November 02 | |||
| Activation of bonus points | + 30 bonus points* *with activation date October 20 | |||
| Deduction of bonus points in payment for purchases | - 20 bonus points* *with expiration date October 10 | - 30 bonus points without lifetime | ||
| Manual deduction of bonus points | - 5 bonus points without lifetime | |||
| Expiration of bonus points | - 30 бонусов* *with expiration date October 10 |
Thus, during the month the balance of bonus points on the Member's account has changed.
Member's balance on October 31:
Active balance 50+10+5+100+30-20-30-5-30 | Non-activated balance 100+500 | Total deducted bonus points 100+20+30 | Expired bonus points 10+30 | Total accrued bonus points 110+100+500+150+40 | |
|---|---|---|---|---|---|
110 of them 100 will expire on November 02 | 600 | 150 | 40 | 900 | |
In total, on October 31, the LP Member can deduct 110 bonus points in payment for purchases. In this case, 100 bonus points must be spent before November 02, otherwise they will expire. Starting from November 01, the Member will be able to spend another 600 bonus points.