Loymax, 2025

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1 (% class="box infomessage" id="H41F43E43B44C43743E43243044243543B44C44143A43843944143543343C43543D442-43344044343F43F43043A43B43843543D44243E4322C43E43144A43543443843D43543D43D44B44543F43E43E43F44043543443543B43543D43D44B43C43F44043843743D43043A43043C2F44344143B43E43243844F43C." %)
2 **User segment** — a group of customers united by certain features/conditions. User segments are created in order to add customers to them, to whom mailings will be sent or bonuses will be accrued.
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4 In the section** Customers — User Segments**, all saved user segments are displayed.
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6 |(% style="border-color:white; text-align:center" %){{lightbox image="My_segments_en.png" width="1000"/}}
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8 For each segment, the following **metrics** are displayed:
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10 * Number of customers of the segment;
11 * % of customers: percentage of the total customer base;
12 * % of revenue: percentage of the company's total revenue;
13 * Average customer receipt in the segment;
14 * Total value of the customer in the segment.
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16 (% class="box infomessage" %)
17 (((
18 All segment metrics are displayed for the **current time.**
19 )))
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21 === Segment creation ===
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23 Click **Create segment** button to create a new segment in the [[Segment Builder>>doc:Main.Using.Smart_Communications.Customers.User_segments.Segment_builder.WebHome]]. **Segment Builder** allows you to build complex segments using data about customers, their purchases or other customer activities.
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25 Clicking the segment name allows you to view and edit this segment. The page provides access to the following:
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27 * Editing segment conditions [[image:attach:1.png]];
28 * Viewing segment metrics;
29 * Просмотр метрик сегмента ( press **Select** button);
30 * Viewing [[a list of customers>>doc:Main.Using.Smart_Communications.Customers.User_segments.Segment_builder.WebHome]] of the set segment (press **Select** button);
31 * Performing actions with the segment (for more information about actions with a segment, see the article [[Segment Builder>>doc:Main.Using.Smart_Communications.Customers.User_segments.Segment_builder.WebHome]]);
32 * Renaming the segment, deleting the segment [[image:attach:2.png]].
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34 (% style="margin-left:auto; margin-right:auto" %)
35 |(% style="border-color:white; text-align:center" %){{lightbox image="Find.png" width="500"/}}|(% style="border-color:white; text-align:center" %)
36 |(% style="border-color:white; text-align:center" %){{lightbox image="Settings.png" width="500"/}}|(% style="border-color:white; text-align:center" %)

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