Coalition loyalty programs
Partners from different business areas can join together in one Loyalty Program (LP), a coalition program, thus increasing the customer base and simplifying customer management.
Loymax System Loyalty Programs can be regular and coalition programs.
Home LP is a loyalty program valid only for one Partner.
Coalition LP is a loyalty program created by combining several Partners. Conditions of the coalition program are common for all Partners. For example, offers, bonus points, coupons, etc., will be valid at all point of sales of the Partners participating in the coalition (Partners 1-3 in the diagram below).
Several legal entities created within one Partner can also be called a coalition by default. After all, a single Loyalty Program will be valid for all legal entities of the Partner.
| Regular Loyalty Program | Coalition Loyalty Program |
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Within the framework of the coalition Loyalty Program (LP), it is possible to create offers that will operate in all POSs and provide the same preferences to the LP Members. The creation of such offers is possible only by the Partner LP administrator and requires the creation of General product catalog. For more information about creating an offer with a general product catalog, see article.
Partners who are members of the coalition LP can create their own offers that operate only within the framework of this Partner and its POSs. The LP Member chooses which Loyalty Program preferences he wants to use. For example, if a LP Member is a member of a coalition and makes a purchase in a POS where the Coalition Partner has special conditions of bonus deduction/accrual, application of direct discount, etc., the Member can choose whether to use the coalition LP preference or the Partner's preference.
Within the framework of the coalition Loyalty program, a mutual settlement system is provided — bonus points clearing. This system assumes that a LP Member can receive bonus points at the POSs of one Partner and deduct them at the POSs of another Partner. Bonus points are recorded for each card of the LP Member. First of all, home bonus points, i.e. accrued by this Partner, are deducted at a Partner point of sale. When the accumulated bonus points are not enough to be deducted, bonus points accrued by other coalition Partners are deducted proportionally. Clearing is carried out by the coalition Partners by mutual agreement.
For example: The customer is a Member of a coalition LP in which three Partners participate. There are 200 bonus points accrued by Partner 1, 60 bonus points accrued by Partner 2, and 30 bonus points accrued by Partner 3 on the bonus account of the LP Member. At the point of sale of the Partner 1 LP Member wants to deduct 260 bonuses. At the same time, all bonus points accrued by Partner 1 will be deducted, and the remaining 60 will be deducted from the bonus points accrued by Partners 2 and 3 in proportion to the savings of the LP Member. In total, 200, 40 and 20 bonus points will be deducted to pay for the purchase. Partners 2 and 3 must transfer to Partner 1 — 40 and 20 rubles, respectively, to conduct bonus points clearing. |
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