Loymax, 2024

Offer mechanics


The Loymax system is event-driven. This means that the System can monitor different external and internal events and react to them according to set rules.

The offer set in the System is a numner of mechanics (events, actions and filters). The offer performance can be limited by time, target audience, place of action and other parameters.

An event is registered by the System and triggers the processing of actions associated with this event. Each event has its own activation channels and a list of actions that may be applied to the Customer/Participant of the Loyalty Program or his receipt within the scope of this event.

With the help of actions in the System, the reaction of the System to fulfillment of preset conditions is configured (for example, activation of a bonus card, bonus points accrual, an SMS message sending about bonuses expiration, a client status upgrade, etc.).

Filters are purposed to limit the scope of offers.

The Loymax system allows you to create an unlimited number of different offer mechanics. This section contains the most popular ones:

Favorite Products

  • Ways to configure a promotional offer
  • Membership options and customer segments
  • Ways to choose favorite products

Personal Offers

  • Offers for specific customer segments
  • An iterator of personal offers
      

Favorite Categories

  • Working principle of the mechanics
  • Display and acceptance in customer services
      

Yellow Price Tag

  • Steps for configuring offers for the sale of products at discounted prices: from preparing a product catalog to obtaining analytics for an offer

Markdown of Products

  • Implementation of mechanics for the sale of expiring products
      

Mechanics of Game Chips

  • Steps for configuring mechanics of accumulating and exchanging game chips for coupons to get preferences for the next purchases

Gamification

  • Game mechanics to stimulate customers to certain actions in the Loyalty Program

Discount for Stickers

  • The mechanics of accumulating and exchanging virtual stickers for discounts on a certain range of products

Multi-currency account

  • Possibility to create an unlimited number of cash and virtual currencies

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