Ways of communication with customers
The Loymax system allows you to interact with your customers through a variety of communication channels.
There are the following ways of interaction with customers in the System:
- Standard channels:
- SMS - sending can be done using different protocols, for example, Smstraffic, Devino, StreamTelecom, as well as c SMPP protocol.
- email - mailing is performed with special gateway via the Devino Telecom provider or via SMTP protocol.
- push - distribution is performed using Microsoft Azure or with Firebase Cloud Messaging и Apple Push Notification, Huawei Mobile Services providers.
- viber - mailing is done using providers Devino Telecom and SMSTraffic.
- Social Media:
- with the help of groups and communities in social networks (VKontakte, Odnoklassniki). For more information about Loymax integration with social networks, see here.
- Personal account and Mobile application - Customer/PL Member receives information about offers and personalized offers in the Loyalty Program using promotional materials>.
- Message to check and Message to cashier - using Message to check and Message to cashier actions.
LP members can manage their subscriptions to various newsletter types
Communication can be categorized according to two parameters: the availability of the event to justify and the moment of sending.
| Parameter | Types | Description |
| Presence of the event | Event Communications are triggered and deactivated depending on the client/Member's actions in the System. Non-event communications - the marketer decides on the communication and sets up mailings or promotional materials for customers or LP Members. | |
| Moment of sending |
| Instant communication - the message is sent after the newsletter is created. Postponed communications (scheduled mailings) are triggered according to specified dates or periods. |
When Creating a newsletter (for example, SMS) there are two ways to start: Send Now and Schedule.
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