Wiki source code of Способы коммуникации
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| 1 | (% class="lead" %) | ||
| 2 | The Loymax system allows you to interact with your customers through a variety of communication channels. | ||
| 3 | |||
| 4 | There are the following ways of interaction with customers in the System: | ||
| 5 | |||
| 6 | * **Standard channels**: | ||
| 7 | ** SMS - sending can be done using different protocols, for example, [[Smstraffic>>https://www.smstraffic.ru/]], [[Devino>>https://devinotele.com/]], [[StreamTelecom>>https://stream-telecom.ru/]], as well as c [[SMPP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Sms_gateways.Creating_SMPP_gateway.WebHome]]. | ||
| 8 | ** email - mailing is performed with [[special gateway>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.Configuration_email_gateway.WebHome]] via the [[Devino Telecom>>https://devinotele.com/]] provider or via [[SMTP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.WebHome]]. | ||
| 9 | ** push - distribution is performed using [[Microsoft Azure>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways.Configuration_push_with_azure.WebHome]] or with [[Firebase Cloud Messaging и Apple Push Notification>>url:https://docs.loymax.net/xwiki/bin/view/Main/Installation_and_configuration/Extra_modules/Gateaway_and_proxy/Push_gateways_FCM/]], [[Huawei Mobile Services>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_HMS.WebHome]] providers. | ||
| 10 | ** viber - mailing is done using [[providers>>doc:Sandbox.Deleted_pages.Deleted_plugins_lmxR4.Social_network_gateway.WebHome]] Devino Telecom and SMSTraffic. | ||
| 11 | * **Social Media**: | ||
| 12 | ** with the help of groups and communities in social networks (VKontakte, Odnoklassniki). For more information about Loymax integration with social networks, see [[here>>doc:Main.Using.Social_networks.WebHome]]. | ||
| 13 | * **Personal account **and** Mobile application ** - Customer/PL Member receives information about offers and personalized offers in the Loyalty Program using [[promotional materials~>>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]]. | ||
| 14 | * **Message to check **and** Message to cashier** - using [[Message to check>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Cheque_message.WebHome]] and [[Message to cashier>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Cashier_message.WebHome]] actions. | ||
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| 16 | LP members can [[manage>>doc:Main.Using.MMP.Configurations.Subscription_types.Subscribes.WebHome]] their subscriptions to various [[newsletter types>>doc:.Non-event_communication.WebHome||anchor="H42043044444144B43B43A438"]] | ||
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| 19 | ((( | ||
| 20 | The System also has a module Smart Communications, which allows you to automate the process of communication with LP Members. You can read more about it in [[special article>>doc:Main.General_information.Smart_Communications.WebHome]]. | ||
| 21 | ))) | ||
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| 23 | Communication can be categorized according to two parameters: the availability of the event to justify and the moment of sending. | ||
| 24 | |||
| 25 | (% class="table-bordered" style="width:auto" %) | ||
| 26 | (% class="info" %)|**Parameter**|**Types**|**Description** | ||
| 27 | |Presence of the event|((( | ||
| 28 | * [[Event Communications>>doc:Main.Using.Communications_ways.Event_communication.WebHome]] | ||
| 29 | * [[Non-event communications>>doc:Main.Using.Communications_ways.Non-event_communication.WebHome]] | ||
| 30 | )))|((( | ||
| 31 | **Event Communications** are triggered and deactivated depending on the client/Member's actions in the System. | ||
| 32 | |||
| 33 | Non-event communications** - the marketer decides on the communication and sets up [[mailings>>doc:Main.Using.MMP.Communications.Mailings.WebHome]] or [[promotional materials>>doc:Main.Using.MMP.Communications.Promotion_materials.WebHome]] for customers or LP Members.** | ||
| 34 | ))) | ||
| 35 | |Moment of sending|((( | ||
| 36 | * Instant communication | ||
| 37 | * Deferred Communications | ||
| 38 | )))|((( | ||
| 39 | **Instant communication **- the message is sent after the newsletter is created. | ||
| 40 | |||
| 41 | **{{id name="delayed_mailing"/}}**Postponed communications (scheduled mailings)** are triggered according to specified dates or periods.** | ||
| 42 | ))) | ||
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| 44 | |(% style="border-color:white" %)((( | ||
| 45 | When [[Creating a newsletter>>doc:Main.Using.MMP.Communications.Mailings.Mailing_creating.WebHome]] (for example, [[SMS>>doc:Main.Using.MMP.Communications.Mailings.Mailing_creating.Creating_of_smsl_mailing.WebHome||anchor="Start_SMS_mailing"]]) there are two ways to start: **Send Now** and **Schedule**. | ||
| 46 | |||
| 47 | * By choosing the first method, the marketer initiates the launch of the newsletter as soon as it is created. This mailing refers to **instant communication**. | ||
| 48 | * By choosing the second method, the marketer specifies a specific date for launching the mailing - a **postponed communication** is created. | ||
| 49 | )))|(% style="border-color:white; width:30%" %){{lightbox image="start.png" width="300"/}} |