Loymax, 2025

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Анастасия Занина 16.1 1 (% class="box infomessage" id="H41F43E43B44C43743E43243044243543B44C44143A43843944143543343C43543D442-43344044343F43F43043A43B43843543D44243E4322C43E43144A43543443843D43543D43D44B44543F43E43E43F44043543443543B43543D43D44B43C43F44043843743D43043A43043C2F44344143B43E43243844F43C." %)
Анастасия Занина 21.1 2 **User segment** — a group of customers united by certain features/conditions. User segments are created in order to add customers to them, to whom mailings will be sent or bonuses will be accrued.
Анастасия Занина 16.1 3
Анастасия Занина 21.1 4 In the section** Customers — User Segments**, all saved user segments are displayed.
Анастасия Занина 3.1 5
Анастасия Занина 21.1 6 |(% style="border-color:white; text-align:center" %){{lightbox image="My_segments_en.png" width="1000"/}}
Анастасия Занина 3.1 7
Анастасия Занина 21.1 8 For each segment, the following **metrics** are displayed:
Анастасия Занина 3.1 9
Анастасия Занина 21.1 10 * Number of customers of the segment;
11 * % of customers: percentage of the total customer base;
12 * % of revenue: percentage of the company's total revenue;
13 * Average customer receipt in the segment;
14 * Total value of the customer in the segment.
Анастасия Занина 3.1 15
16 (% class="box infomessage" %)
17 (((
Анастасия Занина 21.1 18 All segment metrics are displayed for the **current time.**
Анастасия Занина 3.1 19 )))
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Анастасия Занина 21.1 21 === Segment creation ===
Анастасия Занина 3.1 22
Анастасия Занина 21.1 23 Click **Create segment** button to create a new segment in the [[Segment Builder>>doc:Main.Using.Smart_Communications.Customers.User_segments.Segment_builder.WebHome]]. **Segment Builder** allows you to build complex segments using data about customers, their purchases or other customer activities.
Анастасия Занина 16.1 24
Анастасия Занина 21.1 25 Clicking the segment name allows you to view and edit this segment. The page provides access to the following:
Анастасия Занина 3.1 26
Анастасия Занина 21.1 27 * Editing segment conditions [[image:attach:1.png]];
28 * Viewing segment metrics;
29 * Просмотр метрик сегмента ( press **Select** button);
30 * Viewing [[a list of customers>>doc:Main.Using.Smart_Communications.Customers.User_segments.Segment_builder.WebHome]] of the set segment (press **Select** button);
31 * Performing actions with the segment (for more information about actions with a segment, see the article [[Segment Builder>>doc:Main.Using.Smart_Communications.Customers.User_segments.Segment_builder.WebHome]]);
32 * Renaming the segment, deleting the segment [[image:attach:2.png]].
Анастасия Занина 8.2 33
Анастасия Занина 5.1 34 (% style="margin-left:auto; margin-right:auto" %)
Анастасия Занина 21.1 35 |(% style="border-color:white; text-align:center" %){{lightbox image="Find.png" width="500"/}}|(% style="border-color:white; text-align:center" %)
36 |(% style="border-color:white; text-align:center" %){{lightbox image="Settings.png" width="500"/}}|(% style="border-color:white; text-align:center" %)

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