The major objective of the development team was to create a universal platform for implementing the LP in any business sector, whether it is a network of coffee shops, gas stations, pharmacies, DIY, FMCG or any other, considering the unique aspects of each.

The first LP based on the Loymax platform was launched in October 2012. Representatives of 12 market-leading retail chains from various business sectors in Tomsk participated in a coalition LP for the pilot project. More than 70% of Tomsk residents became participants of this program by the end of 2013.

Currently, the company has more than 40 partners in 17 regions of Russia and neighboring countries. More than half of the partners represent the consumer goods segment of the market, while others are involved in banking services, sports goods, fashion, pharmacy, and food industry services. Over 400 marketing campaign mechanics are implemented on the basis of the Loymax system, more than 40 pre-configured analytical reports are generated, integration with 11 types of cash register software and with all popular social networks and instant messengers is implemented.

Project Launch Scheme

Stages of launching an automated Loyalty Program based on Loymax processing

Loymax Dictionary

List of terms and definitions used in the System

News

Announcement of new articles and changes on the Loymax customer information portal

Service level agreement and technical support policies

CJM. How to improve customer experience?

Visualizing customer interaction with Loyalty Program: from interest to registration and loyalty cultivation