Subscriptions in the Loymax system mean the consent of the client/member of the Loyalty Program (LP) to receive notifications and mailings from the Loymax system via various communication channels. This includes system notifications , messages about changes in the bonus account, about payment, refund, as well as newsletters about promotions.

Depending on configuration settings, consent to mailing lists may or may not be displayed to the client during registration. Consent may be mandatory or optional to complete registration in the LP. For example, it is possible that the consent step is not displayed, and the client automatically subscribes to all mailings through all available communication channels. Later, he can opt out of mailing lists in his Personal Account, in the settings of the Mobile Application or through the Contact Center operator.

Another option is also possible, when the consent step is displayed, but the client may or may not agree to receive mailings, registration will continue in any case.

By default, the System has setup, in which the consent step is not displayed, and the client automatically subscribes to all mailings through all available communication channels.

View examples of client registration steps depending on настроек

The diagram shows an option when, when registering in the Loyalty Program (LP), the client subscribes to all mailings through all available communication channels. After registration, becoming a Member of the PL, he can independently or with the help of the Contact Center operator refuse to send mailings through some communication channels (in the diagram on the right) or opt out of all mailings.

By default, a number of subscriptions are already configured in the System (notifications about replenishment of the bonus account, payment, system notifications, etc.). The Partner can create their own subscriptions by choosing from the types available in the System and setting the necessary parameters for them. For example, you can configure the time of day at which the mailings will be sent to the Participants of the LP, the lifetime of the mailings, and also choose the communication channels through which they will be sent. Read about the types of subscriptions in the Loymax System, their creation and configuration in a separate article.

A registered LP Member can manage their subscriptions via Personal account, Mobile app or through the operator Contact Center. Employees, if they have the appropriate rights, can manage the subscriptions of LP Participants through a special section of the Automated Control system (CRM > Clients > Subscriptions), as well as using API methods.