1. Customer loyalty program implemented in the Member's retail chains, which is automated using Loymax software.
2. A complex of marketing activities aimed at stimulating sales to existing customers in the future.

1. Authentication process of the LP Member's data entered by the Member in the authorization form when entering his/her profile in the Loyalty Program in the Personal Account, Mobile Application or Chatbot.
2. Authentication process of the User's data in the MMP entered by him/her in the authorization form when entering his/her profile in the MMP.

A virtual bonus account containing an activated (available for payment) and non-activated balance in certain virtual currency.

One card can contain several accounts, and the account can be linked to several cards, including several customers (when merging accounts).

1. An electronic customer portal allowing them to interact with the Loyalty Program. The Personal account is located on a separate second-third level domain, which is registered by the Client.
2. The section of the Mobile Application of the Loyalty Program, in which the Member of the LP can manage the data of his/her account in the Loyalty Program.
3. The functionality of the Chatbot, which allows customers to use it to manage their account data in the Loyalty Program.

A natural person who is a consumer or a potential consumer of products and services of a Loyalty Program Partner, but has not completed the registration process in the Loyalty Program and does not receive preferences in full.

The Customer can become an LP Member if he/she performs the mandatory actions* to complete registration in the Loyalty Program:

• consent to the processing of personal data, with the LP Rules, with a Public Offer agreement;
• fill out the required fields of the application form;
• link a bonus card.

*The list of required steps to complete registration can be configured individually for each Loyalty Program.

A natural person who has registered in the Loyalty Program and has the opportunity to receive preferences in full.

To become an LP Member, as a rule*, the following is to be required:

• agree to the processing of personal data, with the LP Rules, with a Public Offer agreement;
• fill out the required fields of the application form;
• link a bonus card.

*The list of required steps to complete registration can be configured individually for each Loyalty Program.

Characteristics of the LP Member, allowing on the basis of it to interact with him/her through the Loyalty Program.

Based on customer attributes, you can set up offers and build communications with the LP Members.

An individual who has registered in the Loyalty Program by specifying a referral code (as a rule, the referrer's bonus card number).

An LP card on a physical carrier, on which, as a rule, is placed for identification of a Customer:

• card number;
• barcode;
• magnetic stripes.

A physical bonus card that is merged under one account with one or more additional cards. The parent card can be used both for accrual and for deduction of bonus points common with additional cards.

A physical bonus card that the LP Member keeps and uses using the card aggregator.

The verification code of the bonus card, printed on its back. CVC codes are generated for bonus cards when a special flag is set during the creation of a card issue.

Conventional units with which customers pay for products/services from the Partner. The default virtual currency is rubles.

Conventional units accrued to a Customer for purchases of products (services, works) made by him/her in trade and service organizations on certain conditions within the framework of various events in the system. The default virtual currency is bonus points.

The period after which the virtual currency accrued to the account can be used for deduction.

The period after which the virtual currency unused within the specified period cannot be used for deduction.

Replenishment of the customer's bonus account with virtual currency as a result of an offer, or manually.

Reduction of the number of bonus points on the account of the LP Member as a result of their payment for part of the purchase within a special offer or as a result of manual operation of deduction.

This is a chain of actions in an offer that ensures that the offer works in accordance with its objectives. A rule consists of a set of actions and filters* within an active offer event. There can be several rules in an event.

*The chain of actions must contain one or more actions, the presence of filters in the chain is optional.

A sequence of characters that the MMP User or the LP Member enters to confirm any of his actions in the system. The verification code is sent via one of the communication channels and is displayed in the communication history in the MMP for Users who have the right to view the confirmation codes.

Information about offers of the LP Partner configured in the MMP and displayed in the designated places of the Personal Account.

An attribute configured in the MMP and indicating the place in the Personal Account interface where the advertisement will be displayed.

1. Long-term multidimensional data array used in OLAP.
2. A technology that allows you to make any reports in real-time and conduct full data analysis.
3. Provides easy-to-use, high-speed tools for accessing, viewing and analyzing business information.

Reports generated using Excel pivot tables connected to an OLAP cube, allowing you to track the dynamics of various indicators of the Partner's loyalty program in the context of measures and dimensions of the cube.

A collection of software services and applications that interact with each other to turn data sources into interactive analytical information.