Personal offers
Personal offers are special preferences for certain LP Members.
Information about personal offers is displayed in the Personal account only of those LP Members for whom special conditions apply.
Personal offers for the target audience
Personal offers can be customized for specific customer segments. To do this, when setting up a personal offer you need to specify Target audience, for which special preferences will be available. The target audience of a personal offer can be formed on the basis of customer data stored in the System. For example, you can create a target audience based on personal data (by month of birth, area of residence, parental status, car, etc.).
Examples of target audiences:
- Customers with birthday in February;
- Parents of children under 1 year old;
- Residents of Sovetsky district;
- Customers-car owners;
- etc .
Preferences in the form of discounts and bonus points are available for personal offers in the current version of the System. You can also limit the offer duration with personal offers by adding filtering by days, POSs, purchased products and their quantity.
Examples of personal offers for target audiences:
- 30% discount on birthday cakes for customers born in February;
- Additional discounts for parents on children's products;
- Increased bonus points for residents of the Sovetsky district in the Sovetsky supermarket.
- Increased bonus points for car owners when buying products for cars.
It is possible to create and configure promotional content in the Marketing management platform (MMP) so that information about Personal offers is displayed in the Personal account of LP Members who have been included into the Target audience of the offer.
Learn more about setting up mechanics Personal offers for the target audience in special article.
Personal offers from the attributes of the LP Members
Personal offers can be customized using the values of attributes of LP Members. Since the values of the LP Member attributes may vary, different personal offers may apply for each LP Member.
In order for the LP Members to receive individual preferences when purchasing products included in the personal offers, attributes of personal offers should be uploaded in the System and special offer must be configured.
Personal offers from attributes in client services
LP Members can view lists of their personal offers in client services (Personal account and Mobile application), as well as in third-party client services integrated with Loymax. A special public API method is used for this.
Acceptance of personal offers
In client services the LP Member may agree/disagree with the participation in the offer with personal offers. A special public API method is also used for this.
Personal offers that the LP Member has agreed to participate in are assigned a special attribute. Thus, the LP Member will receive preferences only when purchasing products from those personal offers that he agreed to participate in.
The functionality of accepting personal offers is available for third-party client services, integrated with Loymax. At the moment, there is no such functionality in typical client services.
Examples of personal offers from attributes
Now you can configure the following mechanics of personal offers on the attributes of the LP Members:
| Mechanics | Description | Examples of offers |
|---|---|---|
| Discount/bonus points for certain products | The identifiers of certain products from the product catalog are recorded in the customer attribute. Product codes from the ERP system (external identifiers) or identifiers assigned by the Loymax system when loading the catalog (internal identifiers) can be recorded as identifiers. The duration can be specified for the entire offer as a whole, or for each product individually. The type and size of preferences are specified for each product in the offer. |
|
| Discount/bonus points for the product category | The identifiers of the product catalog nodes (categories including several nomenclature units) are recorded in the customer attribute. Product category codes from the ERP system (external identifiers) or identifiers assigned by the Loymax system when loading the catalog (internal identifiers) can be recorded as identifiers. The terms of the offer apply to all products included in these categories. Validity periods can be specified for the entire offer as a whole, or for each category separately. The type and size of preferences are specified for each category in the offer. |
|
| Discount/bonus points for a product groups | The identifiers of product groups are written to the customer attribute, combining different products from different categories. The terms of the offer apply to all products included in the group. The duration can be specified for the entire offer as a whole, or for each group of products separately. The type and size of preferences are specified for each group of products. |
|
| Discount/bonus points from a certain receipt amount | The customer attribute records certain values of the receipt amount, the type and size of the preference. In one attribute, several thresholds of the receipt amount and their corresponding preferences can be specified. The type of preference (discount or bonus points) is set for all threshold values in the attribute. Each LP Member can have their own thresholds for the receipt amount, the type and size of the preference. |
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Learn more about setting up mechanics Personal offers using customer attributes in special article.