Wiki source code of Событийные коммуникации
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| 1 | (% class="lead" %) | ||
| 2 | Communications triggered by the processing of events The system is referred to event communications. | ||
| 3 | |||
| 4 | The Loymax system can monitor and react to events. A complete list of events available in the System is presented in [[special article>>doc:Main.Using.MMP.Marketing.Offers.Event_catalog.WebHome]]. For events it is available to configure channels of communication with customers and LP Members. | ||
| 5 | |||
| 6 | The following types of event communications are available in the System: | ||
| 7 | |||
| 8 | {{toc depth="2" start="2"/}} | ||
| 9 | |||
| 10 | == Communications when making a purchase at the point of sale (store) == | ||
| 11 | |||
| 12 | Communication with customers or LP Members when making a purchase at the point of sale (store) refers to event-based communication. The system is set up so that the communication is carried out immediately after the events that may occur when the customer or LP Member makes a purchase at the point of sale: | ||
| 13 | |||
| 14 | * **Calculation of the discount **- A member has made a purchase and a discount has been given on a receipt, a group of goods or an item. | ||
| 15 | * **Calculation of bonuses **- The LP Member has performed an action for which bonuses have been credited to his bonus account. | ||
| 16 | * **Payment** - Member of LP has made a charge of the bonus card within the framework of LP. | ||
| 17 | * **Balance Request** - A LP member has requested a balance at the store's cash register. | ||
| 18 | * **Card issuance** - the client has received the LP card. | ||
| 19 | * **Completion of purchase** - the check has been closed. | ||
| 20 | * **Purchase by a friend** - Member of the LP who registered as a [[referral>>doc:Main.General_information.Loymax_Loyalty.Referral_system.WebHome]] has made a purchase. | ||
| 21 | |||
| 22 | {{id name="anchor1"/}}The table shows how to communicate with a Customer or Member when making a purchase in the store: | ||
| 23 | |||
| 24 | (% class="table-bordered" %) | ||
| 25 | (% class="info" %)|**Method of communication**|**Activity**|**Description** | ||
| 26 | |Check Message|[[Check Message>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Cheque_message.WebHome]]|The customer's or Member's LP check is displayed with the message set in the System. | ||
| 27 | |Message to Cashier|[[Message to Cashier>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Cashier_message.WebHome]]|The message set in the System is displayed on the monitor of the cash register. | ||
| 28 | |SMS|(% colspan="1" rowspan="5" %)[[{{id name="01"/}}Sending Message>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Message_sending.WebHome]]|Sending short messages to phone numbers of LP Members. Messages can only contain text. | ||
| 29 | Sending messages can be implemented using [[Devino Telecom>>https://devinotele.com/ru/?client_id=16647889331001047333]], [[SmsTraffic>>https://www.smstraffic.ru/]], [[StreamTelecom>>https://stream-telecom.ru/]], as well as via [[SMPP>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Sms_gateways.Creating_SMPP_gateway.WebHome]]. | ||
| 30 | |Email|((( | ||
| 31 | Sending messages to LP Members by e-mail. Messages can contain formatted text, pictures, links. | ||
| 32 | Sending messages is done via the [[Devino Telecom>>https://devinotele.com/ru/?client_id=16647889331001047333]] provider or via [[SMTP protocol>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Email_gateways.WebHome]]. | ||
| 33 | ))) | ||
| 34 | |Push|((( | ||
| 35 | Sending push notifications to smartphones of LP Members who have the LP mobile app installed. Messages can contain only text, only an image, or text and an image. | ||
| 36 | Sending messages is done through the messaging platform [[Microsoft Azure>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways.Configuration_push_with_azure.WebHome]] or with [[Firebase Cloud Messaging and Apple Push Notification>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_FCM.WebHome]], [[Huawei Mobile Services>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Push_gateways_HMS.WebHome]] | ||
| 37 | ))) | ||
| 38 | |Viber|((( | ||
| 39 | Sending instant messages via Viber to members registered in this messenger. Messages can contain only text, only an image, text and a button to go to a specified URL, or text, image and a button at the same time. | ||
| 40 | Sending messages is implemented with [[providers>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.Viber_gateways.WebHome]] Devino Telecom and SmsTraffic. | ||
| 41 | ))) | ||
| 42 | |Social media|((( | ||
| 43 | Sending messages to LP Members who have an account in social networks (e.g., VKontakte, Odnoklassniki, etc.). The message can only contain text. The message template must first be moderated in the social network. | ||
| 44 | Sending messages is implemented with [[providers>>doc:Sandbox.Deleted_pages.Deleted_plugins_lmxR4.Social_network_gateway.WebHome]] Devino Telecom and SMSTraffic. | ||
| 45 | ))) | ||
| 46 | |||
| 47 | (% class="box warningmessage" %) | ||
| 48 | ((( | ||
| 49 | When using [[Sending message>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Message_sending.WebHome]] action to work correctly with the corresponding types of communication, you should first [[configure gateways>>doc:Main.Installation_and_configuration.Extra_modules.Gateaway_and_proxy.WebHome]] and, if necessary, connect the appropriate [[plugins>>doc:Main.Installation_and_configuration.Extra_modules.Plugins_and_adapters.Plugins_list.WebHome||anchor="05"]] | ||
| 50 | ))) | ||
| 51 | |||
| 52 | |(% style="border-color:#ffffff" %)((( | ||
| 53 | When setting up actions **Message to check**, **Message to cashier** and **Send message**, [[Filters>>doc:Main.Using.MMP.Marketing.Offers.Filters.WebHome]] and [[Counters>>doc:Main.Using.MMP.Marketing.Counters.WebHome]] can be used. | ||
| 54 | |||
| 55 | An example of configuring a check message using [[metavariables>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.Structure_of_metavariables.WebHome]] is shown on the right. You can read more about message templates and metavariables in the corresponding [[section>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.WebHome]]. | ||
| 56 | |||
| 57 | After substituting the appropriate meta-variable value, the message will look like this: | ||
| 58 | |||
| 59 | (% class="box" %) | ||
| 60 | ((( | ||
| 61 | ##The amount of your discount is 351 p.p.## | ||
| 62 | ))) | ||
| 63 | )))|(% style="border-color:#ffffff; width:40%" %){{lightbox image="on_cheque_message.PNG" width="500"/}} | ||
| 64 | |||
| 65 | == Communications for non-shopping activities in LP == | ||
| 66 | |||
| 67 | This type of communication is related to the client or Member performing certain actions in LP in the following events: | ||
| 68 | |||
| 69 | * **Card Activation** - The client has registered and the card issued to him went to [[state>>doc:Main.General_information.CRM.Member_lifecycle.Client_state.WebHome]] **Activated**. | ||
| 70 | * **Registration Completion** - the client is registered in the System. | ||
| 71 | * **Filling out the questionnaire** - The LP Member filled out the additional block [[questionnaires>>doc:Main.Using.MMP.CRM.Clients.Customer_profile.Info.WebHome]]. | ||
| 72 | * **PHONE/EMAIL Binding** - A LP member has bound a phone number or email address to their LP account and has confirmed it. | ||
| 73 | * **Mobile App Installation** - Client or Member has installed [[Mobile App>>doc:Main.General_information.Additional_services.Mobile_application.WebHome]] LP. | ||
| 74 | * **Social Network Profile Linking** - The LP member has linked a social network profile. | ||
| 75 | * **Activity in social networks** - Member has taken an action in a social network (comment, repost, mark "Like"). | ||
| 76 | * **Acceding to a social networking group** - A LP member has joined a social networking group. | ||
| 77 | * **Deleting social media activity** - A LP member has deleted comments, likes, or reposts from their page. | ||
| 78 | * **Leaving a social networking group** - A LP member has left a social networking group. | ||
| 79 | * **Friend Invitation** - client or LP Member acted as [[Referral>>doc:Main.General_information.Loymax_Loyalty.Referral_system.WebHome]], and the referral indicated the unique code of the friend at registration. | ||
| 80 | * **Changing customer status** - changed [[status>>doc:Main.General_information.Loymax_Loyalty.Status_system.WebHome]] LP member when [[promotions>>doc:Main.Using.MMP.Marketing.Offers.Offers_creation_examples.Offers_for_customer.Offers_from_members_status.WebHome]], [[regular task>>doc:Main.Installation_and_configuration.Extra_modules.Regular_tasks_setting.Setting_regular_task_for_setting_statuses_to_users.WebHome]] or others. | ||
| 81 | * **Status Calculation** - The LP Member was set a status when [[Regular Task>>doc:Main.Installation_and_configuration.Extra_modules.Regular_tasks_setting.Status_assignment_event.WebHome]] or action with [[Status Calculation>>doc:Main.Using.MMP.Marketing.Offers.Action_catalog.Status_assignment.WebHome]] action. | ||
| 82 | |||
| 83 | [[Type of communication>>doc:||anchor="01"]] with the Member of the LP when he performs the above actions in the LP is set up in the APM by [[action settings>>doc:Main.Using.MMP.Marketing.Offers.General_information.Offers_life_cycle.Creating_offers.WebHome]] and selecting [[Sending Message>>doc:Sandbox.Deleted_pages.Version_1\.0_outdated.Actions.SendMessageAction.WebHome]] action within a specific [[Event>>doc:Main.Using.MMP.Marketing.Offers.Event_catalog.WebHome]] When setting up a **Send message** action, [[Filters>>doc:Main.Using.MMP.Marketing.Offers.Filters.WebHome]] and [[Counters>>doc:Main.Using.MMP.Marketing.Counters.WebHome]] can be used. | ||
| 84 | |||
| 85 | |(% style="border-color:#ffffff" %)((( | ||
| 86 | After substituting the appropriate values of [[metavariables>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.Structure_of_metavariables.WebHome]] the message will look like this | ||
| 87 | |||
| 88 | (% class="box" %) | ||
| 89 | ((( | ||
| 90 | ##Dear Member Olga Ivanovna, the balance of your bonus accounts is: gift accounts - 300, promo accounts - 52. ## | ||
| 91 | ))) | ||
| 92 | |||
| 93 | You can read more about message templates and meta variables in the corresponding [[section>>path:/xwiki/bin/view/Main/%D0%98%D1%81%D0%BF%D0%BE%D0%BB%D1%8C%D0%B7%D0%BE%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5/%D0%90%D0%A0%D0%9C/%D0%9F%D0%B0%D0%BD%D0%B5%D0%BB%D1%8C%20%D0%B0%D0%B4%D0%BC%D0%B8%D0%BD%D0%B8%D1%81%D1%82%D1%80%D0%B0%D1%82%D0%BE%D1%80%D0%B0/%D0%A8%D0%B0%D0%B1%D0%BB%D0%BE%D0%BD%D1%8B%20%D0%B8%20%D0%BC%D0%B5%D1%82%D0%B0%D0%BF%D0%B5%D1%80%D0%B5%D0%BC%D0%B5%D0%BD%D0%BD%D1%8B%D0%B5/]]. | ||
| 94 | )))|(% style="border-color:#ffffff; width:40%" %){{lightbox image="message_send_2.PNG" width="500"/}} | ||
| 95 | |||
| 96 | === Examples of event communications === | ||
| 97 | |||
| 98 | **Example 1** | ||
| 99 | |||
| 100 | The client has registered in the System. The client registration date is the point of reference. If after the moment of registration the Member has not made a purchase within two weeks, he will be sent a message inviting him to make a purchase at the point of sale (store) of the Partner. If the purchase is not made, the Member will receive another message two weeks later with an offer to buy from the retail network. | ||
| 101 | |||
| 102 | |(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Example_1.png" width="800"/}} | ||
| 103 | |||
| 104 | **Example 2** | ||
| 105 | |||
| 106 | If a LP Member makes a purchase within the first two weeks after registration, for example in five days, then the sending of the message is postponed for two weeks from the date of this purchase. | ||
| 107 | |||
| 108 | |(% style="border-color:#ffffff; text-align:center" %){{lightbox image="Example_2.png" width="800"/}} | ||
| 109 | |||
| 110 | {{showhide showmessage="Show examples of event communication use" hidemessage="Hide examples of event communication use"}} | ||
| 111 | (% class="table-bordered" style="width:auto" %) | ||
| 112 | (% class="info" %)|**No**|**Description**|**Event that turns the mailing on**|**Event that turns the mailing off** | ||
| 113 | |1|Participant makes his first purchase, and after that does not visit the shopping network for two weeks.| Completion of purchase|Completion of purchase | ||
| 114 | |2|Customer attached his phone number, but did not give additional data in the application form.|Phone attaching|Application form change | ||
| 115 | |3|LP Member does not spend bonuses from the bonus card.|Completion of purchase|Payment by bonuses | ||
| 116 | |4|LP Member has linked a social network profile, but does not participate in mechanics aimed at action in social networks.|Social network profile attaching|Social network activity | ||
| 117 | |5|Customer has registered, but has not invited any referrals.|Registration completeion |Friend inviting | ||
| 118 | |6|Customer has installed the Mobile App, but is not registering in PL.|Install Mobile App |Finish Registration | ||
| 119 | {{/showhide}} | ||
| 120 | |||
| 121 | |||
| 122 | == Automatic notification of bonus activation == | ||
| 123 | |||
| 124 | To notify LP Members about bonuses burnout it is necessary to set up [[regular task~>>>doc:Main.Installation_and_configuration.Extra_modules.Regular_tasks_setting.Setting_regular_tasks_when_bonuses_activation.WebHome]]. This type of notification is set up in the System only once. If in the specified quantity of days the minimum quantity of bonuses, specified at the regular task setting will be activated (became available for charging), then the notification with indication of bonuses amount, which will be activated, will be sent to the Member of LP through the specified communication channel.All [[Communication channels>>doc:Main.Using.Communications_ways.Non-event_communication.WebHome||anchor="mailing_types"]] that are used for non-event communications are available for this type of notification. | ||
| 125 | |||
| 126 | Example of notification using [[meta-variables>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.Structure_of_metavariables.WebHome]]: | ||
| 127 | |||
| 128 | (% class="box" %) | ||
| 129 | ((( | ||
| 130 | ##Your bonuses are activated at $Amount after 1 day.## | ||
| 131 | ))) | ||
| 132 | |||
| 133 | == Automatic notification of bonus burnout == | ||
| 134 | |||
| 135 | To notify LP Members about bonuses burnout it is necessary to set up [[regular task~>>>doc:Main.Installation_and_configuration.Extra_modules.Regular_tasks_setting.Setting_regular_tasks_when_bonuses_expire.WebHome]]. This type of notification is set up in the System only once. If the specified quantity of bonuses will be burned out in specified quantity of days, the notification with the specified sum will be sent to the Member through the specified channel of communication.All [[Communication channels>>doc:Main.Using.Communications_ways.Non-event_communication.WebHome||anchor="mailing_types"]] that are used for non-event communications are available for this type of notification. | ||
| 136 | |||
| 137 | Example of notification using [[meta-variables>>doc:Main.Using.MMP.Configurations.Notification_templates_and_metavariables.Structure_of_metavariables.WebHome]]: | ||
| 138 | |||
| 139 | (% class="box" %) | ||
| 140 | ((( | ||
| 141 | ##Your $Amount bonuses will be burned after 3 days.## | ||
| 142 | ))) | ||
| 143 | |||
| 144 | == Automatic notification on Member's birthday == | ||
| 145 | |||
| 146 | This type of notification is used to wish the Member a happy birthday. At the same time, you can additionally accrue bonuses of any currency with any life time. | ||
| 147 | |||
| 148 | All [[communication channels>>doc:Main.Using.Communications_ways.Non-event_communication.WebHome||anchor="mailing_types"]] that are used for non-event communication are available for this type of notification.** **On configuring this notification you can read in [[related section>>doc:Main.Installation_and_configuration.Extra_modules.Regular_tasks_setting.Birthday_setting_regular_task.WebHome]]. |